Just because you have a small budget doesn’t mean that you have to settle for small marketing approaches. With these simple and cost-effective advertising tactics, you won’t believe how much business you will be able to generate – and you may even be shocked to find that you have some money left over in your budget (and you’ll certainly start enjoying a surge in your revenue).
Use Social Media Platforms
If you’re not using social media, you’re losing business. Get involved with the various social platforms to find what works best for your cuisine, customer base, and concept. You’ll want to post content with keywords that relate to your concept, cuisine or menu. Post photos of the restaurant, offer educational posts about culinary topics and sponsor community or charitable causes.
Get Your Website Ready
You need a functional website with responsive design to get anywhere in marketing your restaurant. Make this your first priority because almost all of the best marketing ideas depend on having a website to anchor them. Publicize your website on all your advertising, promotional materials and stationery because it’s just as important as the restaurant’s physical address
Optimize Your Online Presence
Claim your listings in local directories and restaurant review sites. Join the local chamber of commerce and business organizations. Send out press releases to local newspapers, magazines, schools and nearby manufacturing facilities to let them know your restaurant is open for business. Get your menu online on your website or through a third-party provider. Customers make reservations and place orders from their smartphones, so they need to be able to find your restaurant and menu online.
If you’ve ever logged onto Instagram, you’ll understand that food photography is alive and well.
Arguably the very best way to promote your restaurant online is with high-quality, drool-inducing photos. Visual content is in high demand online these days, and having delicious looking photos on your website and across various social media outlets is essential for drawing hungry eyes.
Blogging is a very effective way to advertise your restaurant and stay on budget. You don’t have to go crazy; just a basic blog that features fresh, relevant and attention-grabbing content (images of your food, posts about exciting upcoming events, new menu items, etc).
Promote your blog on your website and on your social media profiles. You won’t believe how much business you will be able to generate from a basic blog.