Do you want 2016 to be your best year yet? If yes, read on.
A New Year resolution is not just about getting fit and healthy eating. When it comes to your restaurant, you should concentrate not only on resolutions that’ll increase sales and result in a higher ROI (Return on Investment) but also on resolutions that’ll make your customers happy.
Let’s dive right in.
Even if you were hiding under a rock for the past few years, it’s high time you get your restaurant in front of the public. A bit of publicity might sky rocket your restaurant’s sales just like it did for Justin Bieber.
Use social media sites like Facebook, Instagram etc to promote your restaurant by posting drool-inducing photos, recipe preparation methods (don’t post it online if you want it to be a secret) and special offers to attract more customers.
Interact with your customers online and don’t forget to respond to customer enquiries as avoiding enquiries will leave a bad impression among potential customers.
To stay ahead in this technology driven era, adopt to new technologies. If 103-year-old Lillian can use Facebook, why can’t you? Invest in a mobile app to stay ahead and consider installing a tablet-based restaurant POS system to attract customers.
Your master chef or other staffs might be the only reason why customers are eating at your restaurant. Imagine the loss you’d have to go through if one of your favorite staff decides to resign. No one would like to go through that much trouble. If you want to avoid such a situation in the future, treat your staffs well. Be there for them when they need you, help them in time of emergency, offer perks and make your workplace fun.
Consider updating the décor and focus on music, lighting and aroma to make your restaurant warm and inviting.
Consider redesigning your menu to make it more appealing by adding a new menu item and consider removing menu items that aren’t selling.
There are many ways by which your restaurant can go environment-friendly, they are:
- Save water by investing in energy efficient toilets and faucets.
- Invest in energy efficient appliances and equipment to save on electricity bill.
- Use biodegradable containers for packing food and leftovers.
- Use green housekeeping chemicals to clean your restaurant.
Strategically place security cameras in your restaurant to improve the overall safety. While installing security cameras make sure that it covers the cash counter and the kitchen.
Keep your customers happy as word of mouth is one of the greatest way of advertising and the icing on the cake is that it’s totally free.
Remember that the customer is always right and try to get feedback from them whenever possible.
If there’s an issue with an order, work out a form of compensation. One way to avoid an issue is to ask questions to be clear about the order.
Consumers are becoming more health conscious. So, consider using fewer preservatives or avoid artificial preservatives if you can.
Reduce food wastage by avoiding overbuying, monitoring portion size and offering half sized portions. Donating food that you will not use is also a good practice.
Treat customers well and train your staffs to answer any questions that your customers might have.
Expand into catering but test the waters before making any decision and also consider implementing a different menu to increase sales during off-peak hours.
Following these tips will ensure steady growth for your restaurant in 2016, but you’re free to pass on this opportunity as well.