It is something every restaurateur and hotel owner knows. Good reviews boost takings while terrible ones can close you down. And, in an age when everyone can be an online critic, ratings have never been more important. But until now, no one could be sure just how important the online star ratings system employed by different sites be for a business’s fortunes.
“The findings of a recent study demonstrate that the social media sites and forums may not generate the financial returns for which investors yearn. They play an increasingly important role in how consumers judge the quality of goods and services. After all, restaurants that get good reviews are those that appeal to consumers and they would probably do well even in the absence of any reviews .
We are listing 5 Reasons why Online Reviews Matter for Your Restaurant Business
1) Consumers trust reviews and opinions posted online.
“I read it on the Internet, so it must be true” – We laugh at that statement, but the internet is full of opinions. One of the most popular review sites has 207 million visits each month. This includes people looking for and sharing opinions of businesses like yours. So one in each six consumers are reading up both positive and negative, before ever having met you or stepped foot in your restaurant. What is being said about your business should matter to you because it matters to everyone else
2) As a personal recommendation consumers trust’s online reviews
Majority of consumers trust the opinions of strangers on the Internet as much as their own friends. While an online review coming from an anonymous user, a review that lacks detailed information or one that doesn’t seem genuine won’t fall into this category, online reviews can be thoughtful, thorough and personal, much like an exchange between friends.
3) Bad experiences are easily shared than good ones.
Sharing a bad customer experience online is an easy way to release frustration. It just feels good to tell other people when you’ve been wronged. Sometimes even more importantly, to a reviewer, is the idea that a bad review might save someone else from having a similar experience! What we can take away from this fact is that it is important for you to proactively ask happy customers to leave online reviews too. A bad review is bound to happen at some point, but wouldn’t it look nicer surrounded by a whole bunch of good ones?
4) Make an effort to turn a negative review into a positive review
Negative reviews are influencing the opinions of potential customers.But they don’t have to be a permanent black mark on your digital record.When a consumer review a negative feedback about your restaurant, you have an opportunity to excel at customer service. Make an effort to reply an apology and a gesture of goodwill like a discounted fee ,free meal etc . Because what’s better than letting off some steam about a bad experience? . With a little customer-service MAGIC a negative experience turns into a positive one with online proof!
5) Positive reviews make them trust your restaurant more.
Reading a multitude of positive reviews provides a potential customer with a sense that your restaurant can be trusted. The idea is that all who had visited the restaurant with positive reviews had a great experience, so I probably will too.
So have you taken a look? How do your online reviews tally up? Are people saying good or bad things about your restaurant ? Or, are people not saying anything at all?
As the world exists today, you have to care about online reviews. Positive reviews can help bring in customers, negative reviews can turn people away and not having any online review presence can cause someone to feel like doing business with you would be a gamble.
In short, people are forming opinions about your restaurant based on what other people are saying, long before you even get the chance to meet them. So it’s your job to take an active interest and convert your online audience into new customers.