Ghost – Cloud restaurants The new evolution in restaurant industry

ghost restaurant

Don’t get fooled by the name, Ghost restaurants are not those which scares, it’s what actually cares. Ghost restaurant also known as delivery-only restaurantonline-only restaurant or dark kitchen is a food service business that serves customers exclusively through phone orders or online food ordering.
The  emergence of online food delivery service  has led to the extension of Ghost platform in the restaurant industry.

Although,this might not provide the complete restaurant experience. But very much effective and more profitable than traditional restaurant system.
Wondering how ? Here it is.

But before that there are certain evolutionary terms in the restaurant industry to be mentioned.

• Delivery kitchen

• Cloud kitchen


Delivery kitchen is typically restaurants with no dine in space or operates without entertaining customers directly. It thrives on online ordering in third party applications or home delivery orders through calls.
Cloud kitchens have only subtle difference from Delivery kitchen, as the latter operates in a single brand name. Whereas, cloud kitchen operates with integrating different brands or restaurants operating in a single outlet. For better understanding, it is always preferred to have chinese food from chinese restaurant and pasta,pizza etc from Italian restaurants. Cloud kitchen facilitates to market these different categories of food in different brand names and prepare at the same kitchen.

Ghost kitchens are delivery/cloud kitchens which are virtually located in different destinations but operate on a hub and spokes model. This means that there is one central kitchen where the food is prepared and delivered to the subsidiary kitchen. These subsidiary kitchens are located in different areas. When a customer orders, he is rerouted to the nearest virtual kitchen from where the food prepared in the central kitchen is delivered.

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