ALL YOU NEED TO KNOW ABOUT THE UNIFIED PAYMENT INTERFACE(UPI) IN EXPODINE

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What Is UPI ?

With India moving a step closer towards becoming a cashless economy with the launch of Unified Payment Interface (UPI) last year, every business is trying to get into this system so that they can also benefit from the new technology and in turn boost the sales with simplified cash transactions. With this new payment method, your smart phones will double up as virtual debit cards and you’ll be able to send or receive money instantly. Along with Bharat QR code, it can help you get rid of your wallet all together.

Here bank uses to transfer money and make payments using the IMPS (Immediate Payments Service). IMPS are faster than NEFT and let you transfer money immediately and it works 24×7. This means that the online payments will become much easier without requiring a digital wallet or credit or debit card.

With the Unified Payment Interface, all bank account holders can make secure fund transfers in an instant without the need to enter bank account information or net banking credentials.

As far as the end customer is considered, they need to download the third party app which has the payment method UPI. Like  Trupay,BHIM,Phonepe etc. Once done, they need to link account with app with one time registering with UPI giving your phone number as identity for registering and setting up with 6 digit code(which can be used to connect any app with account later on). Voila… that’s all. One can do payment and receive payments with that app.

 

How UPI will Help the Restaurant Business

By implementing UPI those who are into restaurant retail business can save the extra cost which they have to pay to the banks when they use a swiping card machine to accept payments from customers.

According to experts, the UPI will help to increase the business of the restaurants, takeaways and home delivery  joints by removing the hassle of keeping exact change for the remaining balance when the customers pays in the outlet or at their homes and reduce the delivery or table turnover time. Secondly, the people who do not have cash at home can pay through this app, giving your customer a convenience of paying through a card.

Scan and Pay with UPI Method is Readily available and integrated with Expodine Restaurant Management system, which will change the ways in cash settlement management are done.

Listing more to its advantages

 

For RESTAURANT OWNERS

  • With UPI there is no need to install any additional hardware or Swiping POS machine making it a cost effective solution.
  • All due amounts will be credited instantly into the Bank Account of the Merchant automatically.
  • Can view the live reports of the transaction.
  • Faster settlements means more table turnover ,which will directly effect the revenue of the restaurant .

For End Customers

  • Most advanced and cost effective payment system where the end customers can scan and pay directly from their bank account using any UPI app from their mobile phone
  • Unlike Mobile Wallets there is no need to top up money into mobile wallet account. With UPI you can directly pay from your bank account.
  • Customer can make UPI Payment through any UPI supported Apps or online banking applications

Conclusion

With a one-stop point for accessing different bank accounts in single app, single click authentication, try out  another new,super fast and secure payment mode available in present technology !this blog will may help users to adopting the new UPI system for there secure translation

PROMOTE YOUR RESTAURANT WITH THESE SIMPLE TECHNIQUES TO GENERATE SALES

The Best Restaurant POS System

Just because you have a small budget doesn’t mean that you have to settle for small marketing approaches. With these simple and cost-effective advertising tactics, you won’t believe how much business you will be able to generate – and you may even be shocked to find that you have some money left over in your budget (and you’ll certainly start enjoying a surge in your revenue).

Use Social Media Platforms

If you’re not using social media, you’re losing business. Get involved with the various social platforms to find what works best for your cuisine, customer base, and concept. You’ll want to post content with keywords that relate to your concept, cuisine or menu. Post photos of the restaurant, offer educational posts about culinary topics and sponsor community or charitable causes.

Get Your Website Ready

You need a functional website with responsive design to get anywhere in marketing your restaurant. Make this your first priority because almost all of the best marketing ideas depend on having a website to anchor them. Publicize your website on all your advertising, promotional materials and stationery because it’s just as important as the restaurant’s physical address

Optimize Your Online Presence

Claim your listings in local directories and restaurant review sites. Join the local chamber of commerce and business organizations. Send out press releases to local newspapers, magazines, schools and nearby manufacturing facilities to let them know your restaurant is open for business. Get your menu online on your website or through a third-party provider. Customers make reservations and place orders from their smartphones, so they need to be able to find your restaurant and menu online.

Foodie Photos

If you’ve ever logged onto Instagram, you’ll understand that food photography is alive and well.

Arguably the very best way to promote your restaurant online is with high-quality, drool-inducing photos. Visual content is in high demand online these days, and having delicious looking photos on your website and across various social media outlets is essential for drawing hungry eyes.

Blogging

Blogging is a very effective way to advertise your restaurant and stay on budget. You don’t have to go crazy; just a basic blog that features fresh, relevant and attention-grabbing content (images of your food, posts about exciting upcoming events, new menu items, etc).

Promote your blog on your website and on your social media profiles. You won’t believe how much business you will be able to generate from a basic blog.

What types of marketing tactics are you employing to promote your restaurant? What has worked the best for you? Share your success stories with us! We’d love to hear them!

STRATEGIES TO REDUCE EMPLOYEE TURNOVER IN YOUR RESTAURANT

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Nevertheless of geographical size, geographic location, theme, or target clientele, all restaurants have one major concern in common: employee turnover. Aside from inventory turnover, employee turnover are usually one of the largest expenses for a business, but the exact expense of it isn’t always easy to measure and find out. Reducing employee turnover should always be part of your restaurant’s overall cost saving strategy. Finding great restaurant employees can be a time-consuming and costly endeavor. Making every effort to keep your best staff members around for the long haul will give you peace of mind that your business is always in good hands, and frees up more of your time and energy.

Finding the delicate balance between enough staff to cover the dinner rush and keeping your budget in check is not an easy task. Let’s dig into a few ways to cut down on employee turnover.

  • KEEP EYES ON SALES DATA

Look at sales data when you’re scheduling so you can be sure you aren’t overspending on labor during your slow periods. When you connect your point of sale system to your scheduling software, like bill history/report, you’ll get all the data you need in one place. Looking at the last few weeks of data, you’ll get estimates of sales for a given shift, so you can keep your labor cost percentage in check and operate it based on that.

  • HIRE ONLY THE RIGHT FIT

We sound like a siren on this, but it really is one of the most important things to keep in mind when operating a service establishment. Many have the skills, fewer have the attitude. You have to resist the urge to fill available positions with the first semi-acceptable applicant that walks in. Whenever possible, hold out for the right person. A quick hire of the wrong candidate means a quick exit, and you’re back to square one.

Avoid over staffing: A few extra employees per shift may not seem like a major expenditure, but even minimum wage adds up quickly. In addition, too many servers on the floor means everyone takes home less tip money–which can easily deflate morale.

Instruct your managers to Hire smart and quality candidates with:

Experience: Whenever possible, go for experience; they’ll need less training, so they’re on the floor faster and allowing your managers to focus on guests rather than worrying about new employees.

Loyal work histories: You want candidates who will stick so you can invest time and money in training them.

  • EMPOWER THROUGH TRAINING

Veteran or New employees will cost time and money when they are under performing. By improving employee efficiency through training, you can conceivably schedule a leaner staff without sacrificing service.

proper planing: First step toward training is Create a proper plan to train employees. It should cover everything from the initial guest greeting through dropping the check, and will make it easier to eliminate superfluous steps and evaluate individual employee performance.

Cross-train your staff: Train new employees in all areas of the restaurant when they first start, so they develop an understanding of how the restaurant functions as a whole keeping BOH and FOH separate, of course. Not only will this increase overall functionality, staff members will also be better equipped to jump in and assist employees in other positions should the need arise.

Hold regular staff meetings: Holding pre-shift meetings as each set of staff hits the floor is a great way to relay new policies, menu changes, and other important items, leading to fewer mistakes and greater efficiency.

Conduct regular staff reviews: Evaluate your employees’ performances to identify where your team can improve individually and as a whole. Know your priorities, and provide management with a pre-determined reference to ensure that they evaluate the things that will help the team consistently deliver excellent service.

  • PROPER SCHEDULING

Resection your floor chart: Inefficient floor charts could mean restaurants are over staffing just to cover sections that are underused. Examples of this may be: scheduling someone in a particular section from 5-12 pm, when the section doesn’t get busy until 10 pm. Servers could share another section until 10 pm or take on the other area as well.

Review policies: Set clear guidelines as to when employees can clock in, clock out, take breaks, and do side work, and utilize a POS system that logs employee hours to help monitor staff compliance. Scheduling is arguably the most important factor influencing labor costs. While it can be difficult to minimize staffing costs while also maintaining guest expectations, smart scheduling can alleviate some of the more pressing issues.

Automate scheduling: Computer schedulers or online restaurant management systems make schedules mobile, allowing managers to post schedules online and employees to swap or pick up shifts via their computers or mobile phones(with managers reserving final approval). This prevents last-minute staff shortages and other scheduling complications.

Thus we can fairly conclude that, To maintain a well balanced restaurant operation keep a keen insight into the hiring practice and staff desires can reduce your employee turnover, hiring strong team members and give them the training they need to succeed, regularly reviewing operational processes to ensure efficiency and Crafting a thoughtful schedule that takes both guest and staff needs into account.

If you have more suggestions on this topic, please feel free to share with us.

IMPACT OF SOCIAL MEDIA ON RESTAURANT BUSINESS

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In Today world! Most successful businesses have a persistent presence on social media’s. social media Marketing has always been an extremely powerful way of promoting the restaurant business and a shortcut to keep a good relation with customers and public. If your restaurant business is not incorporated with social media, there might be a chance of collapsing your business in the future. Creating social media accounts like Facebook, LinkedIn, Instagram or Twitter for your e-commerce business can build trustworthy relation with the people who don’t know personally and also restaurateurs can integrate restaurant management system to order food online and review. As an entrepreneur, you are responsible for the conception, development and implementation of the social media platform. You should use the platform to engage your customers and build the organization trust.

Social media sites will link restaurateurs to a professional network, provide you with useful resources and help to drive traffic to your site. Consequently, helps the restaurant business to increase sales. You always have to keep your eyes and ears on high alert for trends that will benefit your business and customer feedback. In addition to building brand trust, you also need to make sure that the website of your company is up to date. There is absolutely no excuse for ignoring your site. It is vital that you make sure that your social media presence reflects what your business is about and the customers’ expectations.

  • You become more trustworthy to people who do not know you

This ensures that you are not a “fly by night operation”. You will see an increase in your website conversion rates as the customers you are targeting are reassured by the presence of a regularly updated on social media accounts like Twitter, Facebook, Pinterest, Instagram etc. It also shows that you are professional, have a certain level of authority as you know what you are talking about and clearly displays that you are “open for business”.

  • Brand reach and repeat exposure

When you are using a platform that your audience is using, it means that this would be the very best place to position your brand and your ideal clients are in an environment that they are comfortable in. Having social, non-promotional messages that do not sell your product, this is your opportunity to get your brand under their noses without being pushy.

  • Getting ahead of your competitor

 If your competitor is using any social media, you should create an account on that and try to engage more than your competitor. However, on a recent study of NRA, most businesses in the food industry, particularly manufacturers, importers and wholesalers, are not doing a good job of embracing social media, so this is your chance to race ahead. Your potential customers or clients are engaging in social media personally, whether you like it or not. They will visit your website and they expect to find a social media presence or may judge you if there isn’t one, if they find one that hasn’t been updated for weeks or months, it’s a negative mark for your business.

  • Grow your marketing power

As your followers grow, so does your marketing power. The potential of your social media campaign to appear in Google results are all that you are interested in.

  • Rating meets revenue

Online rating through social media can seriously influence a restaurant’s revenues. Reviews through social media as comments, likes and shares can  Improve the star rating correlated to an increase in revenue. Through this reviews you can self-evaluate your restaurant strength and weakness. If you are getting more complaints than compliments, then there is something wrong with your product, or even your service, and the way you’re marketing. You need to react to that problem to prevent future problems down the road. Social media is a good platform for evaluation and improve your restaurant services.

BOOST YOUR RESTAURANT BUSINESS THROUGH FOOD ORDERING APPLICATIONS

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Almost each and every restaurateurs dream is his/her restaurant established to offer customers a highly satisfying and a convenient experience. Over the last few years various sectors, including the food and restaurant business have utilized information technology solutions like restaurant management software to enhance their overall performance, efficiency, quality, and customer satisfaction. Customers seem to have developed a fascinating image as far as technological integration is concerned. It has made things easier for them to get done with menu viewing and ordering activities. Information technology has not only helped the restaurant businesses’ owners to improve the quality of customer services, but it has also enabled them to go beyond their limitations in reshaping their businesses. One of the main reason behind the reshaping and success of restaurant business is Food Ordering App.

Food Ordering App is a tool for all people, through that one can choose a nearby restaurant, get to know the menu (along with the cost), can go through the reviews, ratings and recommendations by other customers and can finally place an order to the restaurant. The set of food items will be delivered at his door steps for which he pays through his choice of payment mode- COD, credit card, debit cards, pay pal etc.  Now a days, as per restaurant business studies 70% of food ordering occur with the help of food ordering apps, in that 30% are take away orders. Main attraction towards this Food Ordering App are discount sale and benefits during occasional special offer. To put it in a nut shellFood Ordering App and the delivery service is a rising concept in this technological and digital world.

        MERITS

  • You get payments directly in your account.
  • You have an assured market which is never going to decrease.
  • With social media you can always keep your customers engaged and get free marketing.
  • You can accept orders 24/7
  • Online inventory and menu is more easy to manage.
  • Lesser mistakes in orderings.
  • it’s more easy and less time-consuming and cost effective to start online business as compared to a brick and mortar business.

 

 

HOW CAN YOU GAIN MORE FROM RESTAURANT BUSINESS WITH LESS INVESTMENT?

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I have a single solution for this question- CLOUD KITCHENS, These “cloud kitchens” will dispense a place to prepare food for incoming orders and delivers food to the customers’ doorstep, with no dine in facilities. you could only order the food from these kitchens through apps and restaurant management systems. The rise in these innovative startups, along with increased personal chefs, catering, box delivery, pop up kitchen and food events may make the demand for commercial kitchen space the rate limiting step to continue the trends.

finalzCloud kitchen restaurants focus on maximizing the number of orders per day, by focusing on mass production of food and minimizing the overall production and packaging time. Restaurants are now also looking to automate the preliminary aspects of food production to cut down time. This would be achieved by adopting the Hub and Spokes model. Food is prepared preliminary at the main kitchen, called the Hub and then delivered to the spokes or the food outlets, where the remaining cooking is done. Through this method we can gain more than normal restaurants with less investment of money and space. So Cloud computing has proved a boon not only for the IT industry but also for businesses operating in food and hospitality industry.

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Ways to Increase Restaurant Sales using Technology

Do you know to use technology to increase restaurant sales? If not, you’ll be left behind and that’s something no one would want.

Technology has already transformed the way we live and is quickly infiltrating every aspect of restaurant operation.

So, let’s take a look at ways in which you can exploit technology to increase your restaurant’s sales.

 

Ways to Increase restaurant Sales

 

  • Go digital Taste matters but people are also behind quality and freshness these days. Organic foods are the craze these days so if you could just mention that in your menu it would help bring in more sales.

 

Grab every opportunity to capture new customers by listing all the relevant information in your menu, which is something hard to achieve using traditional menu cards. So, opt for a digital menu instead which lets you list every detail that you can possibly think of, even the nutritional and allergy information and top it with a compelling image.

 

  • Go online Set up a website for your restaurant which lets your customers reserve table and order food online. This will not only help you reach people who prefer to eat at home but will also help you increase sales as people usually tend to order food for the entire family instead of just for themselves.

 

  • Games – Parents are always in a hurry to leave the restaurant as their children keep pestering them or start to cry without any reason. Keeping a few tablets handy containing games and interactive content will keep the children busy and parents relaxed. As a result, they will spend more by ordering appetisers, drinks or desserts.

 

  • Survey – Even though it is impossible to determine which is the best mobile OS, as everyone has their own personal preferences.

 

Tweaking your restaurant’s dishes based on the feedback received is something that can be easily achieved.

 

A tablet-based restaurant management software lets you accept instant feedbacks before the customer even leaves the table which in turn helps you take informed decisions.

 

  • Social Media – People love to post pictures of dishes online and review eateries. Having a strong online presence by having several positive customer reviews and posting pictures of drool-inducing dishes helps reach potential customers by making them aware of your restaurant’s name and influence their choice.

 

  • Loyalty Program – Having a loyalty program in place helps you in luring existing customers to come in more often by offering coupons or special discounts specially tailored for them. This can be done manually in the form of an SMS or email, or you can automate it by using a restaurant management software.

 

If you follow all the above steps, you will have an edge when it comes to capturing spend-happy, food loving customers, and increasing restaurant sales.

How to Market your Restaurant in 17 Unique Ways

Before getting into restaurant marketing I want to stress three things:

1) Offer tasty food.

2) Provide great service.

3) Control food cost.

Failure in doing these three basic things is a recipe for disaster, but if done right and coupled together with a great marketing plan can skyrocket your restaurant’s sales.

Let’s take a look at 17 marketing strategies to promote your restaurant and build a strong customer base.

How to Market Your Restaurant

  1. Food Porn

The best way to promote your restaurant online is through high-quality, drool-inducing images.

Having delicious looking photos on your website and other social media accounts such as Facebook, Instagram, etc. will grab the attention from growling stomachs everywhere!

Hire a professional photographer or do it yourself, but special care should be taken to ensure that the images are top-notch.

You can find some helpful tips for photographing food in this bbcgoodfood post.

 

  1. Reviews

How many times have you gone through product reviews before purchasing a product?

You might be thinking I lost count, don’t you?

Public opinions have taken over the internet and you can use it to your own advantage by gaining positive reviews on websites such as Yelp,  Zomato, Trip Advisor, etc.

It is a major factor in deciding if customers will be dining in your restaurant or your competition’s.

Simply taking care of the three factors that I stressed at the beginning of this article will help you gain a positive review for your restaurant.

 

Negative Reviews

If someone leaves a negative review online reach out to them, apologize for the inconvenience caused, promise to improve in the future, and work out a form of compensation.

This shows that you actually care about your customers and leaves a good impression.

In many cases, this has also proved helpful to get the reviewers back in the door for a second chance.

 

Points to keep in Mind

  •           Always answer in a polite, professional manner.
  •           Thank them for their review, whether good or bad.
  •           Work out a form of compensation for the inconvenience caused.

 

  1. Be Found

 Claim your spot in online directories and review sites. Also, set up a responsive website that has your restaurant’s location, special offers, latest menu, etc.

Even just having a website is not enough. You need to publicize it in your advertising materials and stationary.

It is also important to set up a Google my business page for your restaurant to help it get found.

 

  1. Loyalty Program

Partnering with nearby business or online apps can help bring in more business.

For online apps strategy to be effective offer a discount or free purchase if a person visits a certain number of times.

For the partnering strategy to work, promote one another and offer a special coupon that can be redeemed at your partner’s business place.

 

  1. Blog

Start a blog to establish an online presence and engage with your customers.

Blog about recipes or anything else that your customers might find interesting.

Instead of spitting out junk bring quality in your posts. It’s better to have quality over quantity.

 

  1. Email Newsletter

Set up an email newsletter that informs your customer base about the latest offers, new menu items etc.

 

  1. Traditional Marketing

In this digital era, traditional marketing methods are mostly ignored, but if done right can bring in a lot of customers.

The traditional methods to focus on are brochures, flyers, newspapers, texting, and magazine ads, etc.

 

  1. Show off your staffs

Capture an image of one of your happiest staffs working, be it the chef, waiter, or the busboy.

Post these images with a small description to your restaurant’s social media accounts to show that you value your staffs.

The added advantage of this strategy is that this not only makes your staffs happy but also helps build an image that your restaurant is a fun place to hang out and has great customer service.

 

  1. Food bloggers

Request food bloggers to review your restaurant in return for a free meal/drink.

The review will help with your reputation and the outside link will help with your website ranking.

Some bloggers might decline your offer, but the more you ask better your chances.

 

  1. Test new waters

There are many marketing platforms out there other than Facebook, Twitter, Instagram, and Pinterest that can be used to promote your restaurant.

Try to find out about them by staying current with the latest technology.

Once such app is FourSquare , use it to your own advantage by creating a personalized offer where the first 50 to check in get a free drink/appetizer.

 

  1. Social Media Presence

Use social media accounts to strengthen your word of mouth watering by sharing pictures of the newest dishes, special discounts, and other posts to have an interesting and interactive online presence.

This provides you with the priceless opportunity to represent your restaurant and engage with your customers 365 days a year.

Also, let people check –in at your restaurant through your Facebook page.

To enable this option, ensure that the category of your Facebook page is set to Local business and follow the following steps.

  1. Click About on the left side of your page.
  2. Click Page Info.
  3. Add your restaurant’s address in the address section and click Save Changes.
  4. After saving your changes, a map will appear in the address section. Click on the edit button again and check the box next to Show map and check-ins on the Page.
  5. Click Save Changes.

 

  1. Free Wi-Fi

Offer free Wi-Fi if your data plan allows it, but if you are using a tablet-based restaurant management software ensure that it doesn’t interfere with the network.

One issue that you might face because of this is low table turnaround time.

Monitor how it goes and decide if it’s good for your restaurant’s business or not.

 

  1. Packaging

Promote your restaurant on the packaging. Partner with a nearby business and offer them something in exchange for promoting your restaurant on the packaging.

 

  1. Email Marketing

Market your restaurant to potential customers through Gmail ads or emails by pushing the latest offers and discounts.

Special care should be taken to not overdo it, as users will appreciate a less flooded inbox.

 

  1. Online Delivery and Reservation

Partner with online delivery and reservation services. If done right, this will help bring a lot of business.

 

  1. Engage  

Engage with user-generated posts to show that you appreciate your customers. This will help build a fan following.

Greet your regular customers on their birthday or any other special occasion, and forward a coupon that can be redeemed for a free drink/appetizer. This helps in bringing in the business of the people accompanying him/her to celebrate.

 

  1. Monitor

Monitor the web using monitoring application such as Google alerts to find out mentions about your restaurant, staffs, cuisine, and competitors.

Doing so not only keeps you informed but also lets you safeguard your restaurant’s reputation.

Following these 17 marketing strategies will help grow your restaurant gradually without breaking the bank.