ALL YOU NEED TO KNOW ABOUT THE UNIFIED PAYMENT INTERFACE(UPI) IN EXPODINE

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What Is UPI ?

With India moving a step closer towards becoming a cashless economy with the launch of Unified Payment Interface (UPI) last year, every business is trying to get into this system so that they can also benefit from the new technology and in turn boost the sales with simplified cash transactions. With this new payment method, your smart phones will double up as virtual debit cards and you’ll be able to send or receive money instantly. Along with Bharat QR code, it can help you get rid of your wallet all together.

Here bank uses to transfer money and make payments using the IMPS (Immediate Payments Service). IMPS are faster than NEFT and let you transfer money immediately and it works 24×7. This means that the online payments will become much easier without requiring a digital wallet or credit or debit card.

With the Unified Payment Interface, all bank account holders can make secure fund transfers in an instant without the need to enter bank account information or net banking credentials.

As far as the end customer is considered, they need to download the third party app which has the payment method UPI. Like  Trupay,BHIM,Phonepe etc. Once done, they need to link account with app with one time registering with UPI giving your phone number as identity for registering and setting up with 6 digit code(which can be used to connect any app with account later on). Voila… that’s all. One can do payment and receive payments with that app.

 

How UPI will Help the Restaurant Business

By implementing UPI those who are into restaurant retail business can save the extra cost which they have to pay to the banks when they use a swiping card machine to accept payments from customers.

According to experts, the UPI will help to increase the business of the restaurants, takeaways and home delivery  joints by removing the hassle of keeping exact change for the remaining balance when the customers pays in the outlet or at their homes and reduce the delivery or table turnover time. Secondly, the people who do not have cash at home can pay through this app, giving your customer a convenience of paying through a card.

Scan and Pay with UPI Method is Readily available and integrated with Expodine Restaurant Management system, which will change the ways in cash settlement management are done.

Listing more to its advantages

 

For RESTAURANT OWNERS

  • With UPI there is no need to install any additional hardware or Swiping POS machine making it a cost effective solution.
  • All due amounts will be credited instantly into the Bank Account of the Merchant automatically.
  • Can view the live reports of the transaction.
  • Faster settlements means more table turnover ,which will directly effect the revenue of the restaurant .

For End Customers

  • Most advanced and cost effective payment system where the end customers can scan and pay directly from their bank account using any UPI app from their mobile phone
  • Unlike Mobile Wallets there is no need to top up money into mobile wallet account. With UPI you can directly pay from your bank account.
  • Customer can make UPI Payment through any UPI supported Apps or online banking applications

Conclusion

With a one-stop point for accessing different bank accounts in single app, single click authentication, try out  another new,super fast and secure payment mode available in present technology !this blog will may help users to adopting the new UPI system for there secure translation

PROMOTE YOUR RESTAURANT WITH THESE SIMPLE TECHNIQUES TO GENERATE SALES

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Just because you have a small budget doesn’t mean that you have to settle for small marketing approaches. With these simple and cost-effective advertising tactics, you won’t believe how much business you will be able to generate – and you may even be shocked to find that you have some money left over in your budget (and you’ll certainly start enjoying a surge in your revenue).

Use Social Media Platforms

If you’re not using social media, you’re losing business. Get involved with the various social platforms to find what works best for your cuisine, customer base, and concept. You’ll want to post content with keywords that relate to your concept, cuisine or menu. Post photos of the restaurant, offer educational posts about culinary topics and sponsor community or charitable causes.

Get Your Website Ready

You need a functional website with responsive design to get anywhere in marketing your restaurant. Make this your first priority because almost all of the best marketing ideas depend on having a website to anchor them. Publicize your website on all your advertising, promotional materials and stationery because it’s just as important as the restaurant’s physical address

Optimize Your Online Presence

Claim your listings in local directories and restaurant review sites. Join the local chamber of commerce and business organizations. Send out press releases to local newspapers, magazines, schools and nearby manufacturing facilities to let them know your restaurant is open for business. Get your menu online on your website or through a third-party provider. Customers make reservations and place orders from their smartphones, so they need to be able to find your restaurant and menu online.

Foodie Photos

If you’ve ever logged onto Instagram, you’ll understand that food photography is alive and well.

Arguably the very best way to promote your restaurant online is with high-quality, drool-inducing photos. Visual content is in high demand online these days, and having delicious looking photos on your website and across various social media outlets is essential for drawing hungry eyes.

Blogging

Blogging is a very effective way to advertise your restaurant and stay on budget. You don’t have to go crazy; just a basic blog that features fresh, relevant and attention-grabbing content (images of your food, posts about exciting upcoming events, new menu items, etc).

Promote your blog on your website and on your social media profiles. You won’t believe how much business you will be able to generate from a basic blog.

What types of marketing tactics are you employing to promote your restaurant? What has worked the best for you? Share your success stories with us! We’d love to hear them!

How to Market your Restaurant in 17 Unique Ways

Before getting into restaurant marketing I want to stress three things:

1) Offer tasty food.

2) Provide great service.

3) Control food cost.

Failure in doing these three basic things is a recipe for disaster, but if done right and coupled together with a great marketing plan can skyrocket your restaurant’s sales.

Let’s take a look at 17 marketing strategies to promote your restaurant and build a strong customer base.

How to Market Your Restaurant

  1. Food Porn

The best way to promote your restaurant online is through high-quality, drool-inducing images.

Having delicious looking photos on your website and other social media accounts such as Facebook, Instagram, etc. will grab the attention from growling stomachs everywhere!

Hire a professional photographer or do it yourself, but special care should be taken to ensure that the images are top-notch.

You can find some helpful tips for photographing food in this bbcgoodfood post.

 

  1. Reviews

How many times have you gone through product reviews before purchasing a product?

You might be thinking I lost count, don’t you?

Public opinions have taken over the internet and you can use it to your own advantage by gaining positive reviews on websites such as Yelp,  Zomato, Trip Advisor, etc.

It is a major factor in deciding if customers will be dining in your restaurant or your competition’s.

Simply taking care of the three factors that I stressed at the beginning of this article will help you gain a positive review for your restaurant.

 

Negative Reviews

If someone leaves a negative review online reach out to them, apologize for the inconvenience caused, promise to improve in the future, and work out a form of compensation.

This shows that you actually care about your customers and leaves a good impression.

In many cases, this has also proved helpful to get the reviewers back in the door for a second chance.

 

Points to keep in Mind

  •           Always answer in a polite, professional manner.
  •           Thank them for their review, whether good or bad.
  •           Work out a form of compensation for the inconvenience caused.

 

  1. Be Found

 Claim your spot in online directories and review sites. Also, set up a responsive website that has your restaurant’s location, special offers, latest menu, etc.

Even just having a website is not enough. You need to publicize it in your advertising materials and stationary.

It is also important to set up a Google my business page for your restaurant to help it get found.

 

  1. Loyalty Program

Partnering with nearby business or online apps can help bring in more business.

For online apps strategy to be effective offer a discount or free purchase if a person visits a certain number of times.

For the partnering strategy to work, promote one another and offer a special coupon that can be redeemed at your partner’s business place.

 

  1. Blog

Start a blog to establish an online presence and engage with your customers.

Blog about recipes or anything else that your customers might find interesting.

Instead of spitting out junk bring quality in your posts. It’s better to have quality over quantity.

 

  1. Email Newsletter

Set up an email newsletter that informs your customer base about the latest offers, new menu items etc.

 

  1. Traditional Marketing

In this digital era, traditional marketing methods are mostly ignored, but if done right can bring in a lot of customers.

The traditional methods to focus on are brochures, flyers, newspapers, texting, and magazine ads, etc.

 

  1. Show off your staffs

Capture an image of one of your happiest staffs working, be it the chef, waiter, or the busboy.

Post these images with a small description to your restaurant’s social media accounts to show that you value your staffs.

The added advantage of this strategy is that this not only makes your staffs happy but also helps build an image that your restaurant is a fun place to hang out and has great customer service.

 

  1. Food bloggers

Request food bloggers to review your restaurant in return for a free meal/drink.

The review will help with your reputation and the outside link will help with your website ranking.

Some bloggers might decline your offer, but the more you ask better your chances.

 

  1. Test new waters

There are many marketing platforms out there other than Facebook, Twitter, Instagram, and Pinterest that can be used to promote your restaurant.

Try to find out about them by staying current with the latest technology.

Once such app is FourSquare , use it to your own advantage by creating a personalized offer where the first 50 to check in get a free drink/appetizer.

 

  1. Social Media Presence

Use social media accounts to strengthen your word of mouth watering by sharing pictures of the newest dishes, special discounts, and other posts to have an interesting and interactive online presence.

This provides you with the priceless opportunity to represent your restaurant and engage with your customers 365 days a year.

Also, let people check –in at your restaurant through your Facebook page.

To enable this option, ensure that the category of your Facebook page is set to Local business and follow the following steps.

  1. Click About on the left side of your page.
  2. Click Page Info.
  3. Add your restaurant’s address in the address section and click Save Changes.
  4. After saving your changes, a map will appear in the address section. Click on the edit button again and check the box next to Show map and check-ins on the Page.
  5. Click Save Changes.

 

  1. Free Wi-Fi

Offer free Wi-Fi if your data plan allows it, but if you are using a tablet-based restaurant management software ensure that it doesn’t interfere with the network.

One issue that you might face because of this is low table turnaround time.

Monitor how it goes and decide if it’s good for your restaurant’s business or not.

 

  1. Packaging

Promote your restaurant on the packaging. Partner with a nearby business and offer them something in exchange for promoting your restaurant on the packaging.

 

  1. Email Marketing

Market your restaurant to potential customers through Gmail ads or emails by pushing the latest offers and discounts.

Special care should be taken to not overdo it, as users will appreciate a less flooded inbox.

 

  1. Online Delivery and Reservation

Partner with online delivery and reservation services. If done right, this will help bring a lot of business.

 

  1. Engage  

Engage with user-generated posts to show that you appreciate your customers. This will help build a fan following.

Greet your regular customers on their birthday or any other special occasion, and forward a coupon that can be redeemed for a free drink/appetizer. This helps in bringing in the business of the people accompanying him/her to celebrate.

 

  1. Monitor

Monitor the web using monitoring application such as Google alerts to find out mentions about your restaurant, staffs, cuisine, and competitors.

Doing so not only keeps you informed but also lets you safeguard your restaurant’s reputation.

Following these 17 marketing strategies will help grow your restaurant gradually without breaking the bank.