GST REVISED. LET’S GO DINING

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28, 18, 12, 5……… Well these are not a number series to be cracked as a puzzle. These are the common figures we come across in the big fat list of taxes in our country. Taxes  have been a calculation of legal and mathematical entries driving the lives of the common people.

Earlier this year brought us a remarking satisfaction with the implementation of “Goods and Service” tax setting up a “One country one tax” system and bringing uniformity in the nation.

However the only area where people became little upset was regarding the dining out options which has been heard by the government and with effect from yesterday levied 5% tax on restaurants.

So “Happy Dinning” .Take your family out for a fingerilcious meals or order online.

The levied GST will be helping lot of consumers with an easy GST calculation and would also help the restaurants improve their services, facilities and loyalty. This drop in GST / unified GST has also brought smiles to the restaurant owners since they can now attract a good amount of customer.

Expodine (Restaurant Management Software) have always been a trustworthy companion in the field of Restaurant management, retail and professional businesses and have proved our loyalty of products in the long run.

28 % to 5 % or any other figures, our software provides the best dynamic environment according to the Government norms. We have an automated system taking care of all the changes in the taxing system without complicating the services. Our strong Restaurant ERP Overview has proven its flexibility with the contemporary Government policies.

ALL YOU NEED TO KNOW ABOUT THE UNIFIED PAYMENT INTERFACE(UPI) IN EXPODINE

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What Is UPI ?

With India moving a step closer towards becoming a cashless economy with the launch of Unified Payment Interface (UPI) last year, every business is trying to get into this system so that they can also benefit from the new technology and in turn boost the sales with simplified cash transactions. With this new payment method, your smart phones will double up as virtual debit cards and you’ll be able to send or receive money instantly. Along with Bharat QR code, it can help you get rid of your wallet all together.

Here bank uses to transfer money and make payments using the IMPS (Immediate Payments Service). IMPS are faster than NEFT and let you transfer money immediately and it works 24×7. This means that the online payments will become much easier without requiring a digital wallet or credit or debit card.

With the Unified Payment Interface, all bank account holders can make secure fund transfers in an instant without the need to enter bank account information or net banking credentials.

As far as the end customer is considered, they need to download the third party app which has the payment method UPI. Like  Trupay,BHIM,Phonepe etc. Once done, they need to link account with app with one time registering with UPI giving your phone number as identity for registering and setting up with 6 digit code(which can be used to connect any app with account later on). Voila… that’s all. One can do payment and receive payments with that app.

 

How UPI will Help the Restaurant Business

By implementing UPI those who are into restaurant retail business can save the extra cost which they have to pay to the banks when they use a swiping card machine to accept payments from customers.

According to experts, the UPI will help to increase the business of the restaurants, takeaways and home delivery  joints by removing the hassle of keeping exact change for the remaining balance when the customers pays in the outlet or at their homes and reduce the delivery or table turnover time. Secondly, the people who do not have cash at home can pay through this app, giving your customer a convenience of paying through a card.

Scan and Pay with UPI Method is Readily available and integrated with Expodine Restaurant Management system, which will change the ways in cash settlement management are done.

Listing more to its advantages

 

For RESTAURANT OWNERS

  • With UPI there is no need to install any additional hardware or Swiping POS machine making it a cost effective solution.
  • All due amounts will be credited instantly into the Bank Account of the Merchant automatically.
  • Can view the live reports of the transaction.
  • Faster settlements means more table turnover ,which will directly effect the revenue of the restaurant .

For End Customers

  • Most advanced and cost effective payment system where the end customers can scan and pay directly from their bank account using any UPI app from their mobile phone
  • Unlike Mobile Wallets there is no need to top up money into mobile wallet account. With UPI you can directly pay from your bank account.
  • Customer can make UPI Payment through any UPI supported Apps or online banking applications

Conclusion

With a one-stop point for accessing different bank accounts in single app, single click authentication, try out  another new,super fast and secure payment mode available in present technology !this blog will may help users to adopting the new UPI system for there secure translation

PROMOTE YOUR RESTAURANT WITH THESE SIMPLE TECHNIQUES TO GENERATE SALES

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Just because you have a small budget doesn’t mean that you have to settle for small marketing approaches. With these simple and cost-effective advertising tactics, you won’t believe how much business you will be able to generate – and you may even be shocked to find that you have some money left over in your budget (and you’ll certainly start enjoying a surge in your revenue).

Use Social Media Platforms

If you’re not using social media, you’re losing business. Get involved with the various social platforms to find what works best for your cuisine, customer base, and concept. You’ll want to post content with keywords that relate to your concept, cuisine or menu. Post photos of the restaurant, offer educational posts about culinary topics and sponsor community or charitable causes.

Get Your Website Ready

You need a functional website with responsive design to get anywhere in marketing your restaurant. Make this your first priority because almost all of the best marketing ideas depend on having a website to anchor them. Publicize your website on all your advertising, promotional materials and stationery because it’s just as important as the restaurant’s physical address

Optimize Your Online Presence

Claim your listings in local directories and restaurant review sites. Join the local chamber of commerce and business organizations. Send out press releases to local newspapers, magazines, schools and nearby manufacturing facilities to let them know your restaurant is open for business. Get your menu online on your website or through a third-party provider. Customers make reservations and place orders from their smartphones, so they need to be able to find your restaurant and menu online.

Foodie Photos

If you’ve ever logged onto Instagram, you’ll understand that food photography is alive and well.

Arguably the very best way to promote your restaurant online is with high-quality, drool-inducing photos. Visual content is in high demand online these days, and having delicious looking photos on your website and across various social media outlets is essential for drawing hungry eyes.

Blogging

Blogging is a very effective way to advertise your restaurant and stay on budget. You don’t have to go crazy; just a basic blog that features fresh, relevant and attention-grabbing content (images of your food, posts about exciting upcoming events, new menu items, etc).

Promote your blog on your website and on your social media profiles. You won’t believe how much business you will be able to generate from a basic blog.

What types of marketing tactics are you employing to promote your restaurant? What has worked the best for you? Share your success stories with us! We’d love to hear them!

STRATEGIES TO REDUCE EMPLOYEE TURNOVER IN YOUR RESTAURANT

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Nevertheless of geographical size, geographic location, theme, or target clientele, all restaurants have one major concern in common: employee turnover. Aside from inventory turnover, employee turnover are usually one of the largest expenses for a business, but the exact expense of it isn’t always easy to measure and find out. Reducing employee turnover should always be part of your restaurant’s overall cost saving strategy. Finding great restaurant employees can be a time-consuming and costly endeavor. Making every effort to keep your best staff members around for the long haul will give you peace of mind that your business is always in good hands, and frees up more of your time and energy.

Finding the delicate balance between enough staff to cover the dinner rush and keeping your budget in check is not an easy task. Let’s dig into a few ways to cut down on employee turnover.

  • KEEP EYES ON SALES DATA

Look at sales data when you’re scheduling so you can be sure you aren’t overspending on labor during your slow periods. When you connect your point of sale system to your scheduling software, like bill history/report, you’ll get all the data you need in one place. Looking at the last few weeks of data, you’ll get estimates of sales for a given shift, so you can keep your labor cost percentage in check and operate it based on that.

  • HIRE ONLY THE RIGHT FIT

We sound like a siren on this, but it really is one of the most important things to keep in mind when operating a service establishment. Many have the skills, fewer have the attitude. You have to resist the urge to fill available positions with the first semi-acceptable applicant that walks in. Whenever possible, hold out for the right person. A quick hire of the wrong candidate means a quick exit, and you’re back to square one.

Avoid over staffing: A few extra employees per shift may not seem like a major expenditure, but even minimum wage adds up quickly. In addition, too many servers on the floor means everyone takes home less tip money–which can easily deflate morale.

Instruct your managers to Hire smart and quality candidates with:

Experience: Whenever possible, go for experience; they’ll need less training, so they’re on the floor faster and allowing your managers to focus on guests rather than worrying about new employees.

Loyal work histories: You want candidates who will stick so you can invest time and money in training them.

  • EMPOWER THROUGH TRAINING

Veteran or New employees will cost time and money when they are under performing. By improving employee efficiency through training, you can conceivably schedule a leaner staff without sacrificing service.

proper planing: First step toward training is Create a proper plan to train employees. It should cover everything from the initial guest greeting through dropping the check, and will make it easier to eliminate superfluous steps and evaluate individual employee performance.

Cross-train your staff: Train new employees in all areas of the restaurant when they first start, so they develop an understanding of how the restaurant functions as a whole keeping BOH and FOH separate, of course. Not only will this increase overall functionality, staff members will also be better equipped to jump in and assist employees in other positions should the need arise.

Hold regular staff meetings: Holding pre-shift meetings as each set of staff hits the floor is a great way to relay new policies, menu changes, and other important items, leading to fewer mistakes and greater efficiency.

Conduct regular staff reviews: Evaluate your employees’ performances to identify where your team can improve individually and as a whole. Know your priorities, and provide management with a pre-determined reference to ensure that they evaluate the things that will help the team consistently deliver excellent service.

  • PROPER SCHEDULING

Resection your floor chart: Inefficient floor charts could mean restaurants are over staffing just to cover sections that are underused. Examples of this may be: scheduling someone in a particular section from 5-12 pm, when the section doesn’t get busy until 10 pm. Servers could share another section until 10 pm or take on the other area as well.

Review policies: Set clear guidelines as to when employees can clock in, clock out, take breaks, and do side work, and utilize a POS system that logs employee hours to help monitor staff compliance. Scheduling is arguably the most important factor influencing labor costs. While it can be difficult to minimize staffing costs while also maintaining guest expectations, smart scheduling can alleviate some of the more pressing issues.

Automate scheduling: Computer schedulers or online restaurant management systems make schedules mobile, allowing managers to post schedules online and employees to swap or pick up shifts via their computers or mobile phones(with managers reserving final approval). This prevents last-minute staff shortages and other scheduling complications.

Thus we can fairly conclude that, To maintain a well balanced restaurant operation keep a keen insight into the hiring practice and staff desires can reduce your employee turnover, hiring strong team members and give them the training they need to succeed, regularly reviewing operational processes to ensure efficiency and Crafting a thoughtful schedule that takes both guest and staff needs into account.

If you have more suggestions on this topic, please feel free to share with us.

How to keep your restaurant employees happy and motivated?

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Guess what happens when a restaurant has happy, motivated employees? It thrives….

One of the key factors of a successful restaurant is satisfied staff. When your staff is happy, it is very probable that your customers will feel the same way with the service they received. Customers are impressed by the incredible service. Regardless of how good your food and drink offer is, if the customers are not happy with your service, they are not likely to come back again.

Motivating your restaurant employees is actually easier than you might think. Luckily, there are simple steps you can take if you still don t know how to motivate a team in your restaurant. This will make your staff satisfied and smiling, thus keeping your customers happy.

Ongoing Training

Some employers fail to see the value of continuing training beyond the onboarding stage. They think workers are either not interested or don’t need additional instruction.

Receiving ongoing training helps the staff to feel more valued as individuals and improves the overall morale.

On the contrary, receiving ongoing training helps the staff to feel more valued as individuals and improves the overall morale of the establishment. It also demonstrates an invested interest from management for employee success and advancement. If an ongoing training program is not in place, consider adding one.

Competitive salaries

It is very useful to enquire as to what the salaries are in other establishments so you can compare them to the ones you offer. You can easily see what a big problem you would have is one of your experienced and reliable staff members leaves to work for your competition.

Recognition and Rewards

There are various situations in which you can praise the good results of your staff: compliments from satisfied customers, helping a colleague in his/her station, an innovative idea to improve business are some of many.

You must recognise those moments and let your staff know you are aware of their effort. A couple of words of praise can be the first step.

Working Hours

How to motivate a team in your restaurant if your staff is working overtime? Overtime not discussed and agreed with employees can cause discontent. Stick to agreed shifts and working hours and reduce the risk of causing dissatisfaction. Introduce the possibility of employees seeing their schedule in advance so they can plan their free time and be relaxed.

Socialise with your staff, off the Clock

In addition to annual vacations of your staff, think about socialising with them outside of working hours, for example throwing an informal barbeque or a Sunday lunch party, where everyone can feel they are a part of the team and have fun. The result of these gatherings, popularly called team building, are trust and togetherness.

Incentives

A loss of an employee means you will have to spend money on replacement and training of a new one. In the meantime, your schedule will be incomplete and the service below your desired level. However, if an existing employee knows they will get a bonus for the extra effort he/she puts in, it is very likely the service will not suffer and dedication from your staff will remain unaffected.

Give the Tools & Equipment They Need

There’s nothing more frustrating than being limited by old, clunky tools at work–especially in a scenario in which customers tend to want to get in and out on their own schedules. When outdated tools slow down your team, the customers notice.

Frustrated employees can struggle to mask their emotions in front of customers–and it makes for a poor representation of your business. The effects are major: An old computer system that’s slow to generate tickets effects servers’ tips, and broken kitchen stoves mean slower cook times and poorly prepared meals.

Make sure that your staff is working with updated tools such as:

  • POS system
  • Kitchen equipment
  • Cleaning equipment

Ready to Motivate your Restaurant Employees?

Even if you only implemented one of the motivational tactics here, we’d bet that you’d begin to see a change in your team’s’ attitudes at work. You depend on your employees for the success of your business, so give them the attention they deserve.

Ways to Increase Restaurant Sales using Technology

Do you know to use technology to increase restaurant sales? If not, you’ll be left behind and that’s something no one would want.

Technology has already transformed the way we live and is quickly infiltrating every aspect of restaurant operation.

So, let’s take a look at ways in which you can exploit technology to increase your restaurant’s sales.

 

Ways to Increase restaurant Sales

 

  • Go digital Taste matters but people are also behind quality and freshness these days. Organic foods are the craze these days so if you could just mention that in your menu it would help bring in more sales.

 

Grab every opportunity to capture new customers by listing all the relevant information in your menu, which is something hard to achieve using traditional menu cards. So, opt for a digital menu instead which lets you list every detail that you can possibly think of, even the nutritional and allergy information and top it with a compelling image.

 

  • Go online Set up a website for your restaurant which lets your customers reserve table and order food online. This will not only help you reach people who prefer to eat at home but will also help you increase sales as people usually tend to order food for the entire family instead of just for themselves.

 

  • Games – Parents are always in a hurry to leave the restaurant as their children keep pestering them or start to cry without any reason. Keeping a few tablets handy containing games and interactive content will keep the children busy and parents relaxed. As a result, they will spend more by ordering appetisers, drinks or desserts.

 

  • Survey – Even though it is impossible to determine which is the best mobile OS, as everyone has their own personal preferences.

 

Tweaking your restaurant’s dishes based on the feedback received is something that can be easily achieved.

 

A tablet-based restaurant management software lets you accept instant feedbacks before the customer even leaves the table which in turn helps you take informed decisions.

 

  • Social Media – People love to post pictures of dishes online and review eateries. Having a strong online presence by having several positive customer reviews and posting pictures of drool-inducing dishes helps reach potential customers by making them aware of your restaurant’s name and influence their choice.

 

  • Loyalty Program – Having a loyalty program in place helps you in luring existing customers to come in more often by offering coupons or special discounts specially tailored for them. This can be done manually in the form of an SMS or email, or you can automate it by using a restaurant management software.

 

If you follow all the above steps, you will have an edge when it comes to capturing spend-happy, food loving customers, and increasing restaurant sales.

5 Easy Steps you can take to Retain Restaurant Staffs

Imagine that your restaurant is growing at a steady rate or is at the brink of success. But what if a star employee decides to leave?

You can manage, right?

But what if more than one employee decides to leave?

That won’t be good for your restaurant.

So, take the following steps to ensure that your staffs stick with your restaurant.

Retain Restaurant Staff

 

Be a Good Manager

There is a difference between being good and being a jerk.

If you are a business minded person who doesn’t care about their staffs at all, then you are going to regret it in the near future.

As everyone has a breaking point and it’s no different with your staffs. If you continue to act in the same way, your staffs are going to leave.

But don’t lose hope yet. There are some steps that you can take to prevent that.

Offering support, organising a special event, sharing responsibility, and encouraging your staffs are some of the steps that you can take towards it.

 

Fire Poor Performers

You might me wondering that, “I thought that this article was about retaining staffs, not firing them”.

Well, if the staffs are dragging your restaurant down then it’s better to fire them without hesitation.

Failure in doing so will require your star performers to outperform; the added stress will make them leave soon enough and you’ll be left with the poor performers. As a result, the sales and service will suffer.

 

Get Rid of Poor Equipment

Making your staffs work with outdated equipment that clearly needs to be replaced or repaired is mental torture.

Your staffs are already going through enough stress and pressure. They will try their best to work with the equipment as long as they can tolerate. But sooner or later, they are going to walk out of the door if you fail to repair/upgrade the equipment.

 

Train your Staffs

If you want to keep your staffs, you should have a comprehensive training program in place. Read the following guide to achieve that: How to Train Restaurant Staff

 

Compliment your Staffs

A simple “thank you” or a genuine compliment can go a long way. Stop taking your staffs for granted.

The mistake that most managers/owners make is that they never compliment their staff. But never miss the opportunity to criticise them for their poor performance or mistakes.

The way you treat them is going to reflect on how they treat your customers.

So, change before it’s too late to avoid any kind of regret.

 

How to Keep Pests from Closing Down Your Restaurant

Think about the last person you would like to meet on earth even if a zombie apocalypse takes place. How would you feel if they pay you a surprise visit?

Not a happy situation, right?

Well, pest sightings are worse than that. If your customer happens to see a pest in your restaurant it will not only result in loss of business and a marred reputation but is also followed by an inspection from the health inspector which might result in getting your restaurant shut down.

 

Restaurant Pest Control

 

So, what can you do about that?

As you might have heard several times over that prevention is better than cure, keeping pests away is the best step you can take rather than having to worry about getting rid of them.

If pests have successfully breached into your restaurant, don’t worry just follow this guide and your restaurant will be pest proof.

But to win any battle, you should have an idea about the enemies that you are going to face.

Let’s take a look at the four most common pests found in the restaurant kitchen.

  • Flies
  • Stored-product pests
  • Rodents
  • Cockroaches

Most common pests found in restaurant

 

Flies

The most common type of flies found in a restaurant is house and fruit flies.

Houseflies carry more than 100 types of disease-causing germs and they contaminate the food items by tasting through their feet.

Fruit flies feed on decaying items, mainly fruits, and vegetables.

The body of flies is coated in bacteria most of the time and they contaminate the food items by landing on it, which leads to illness such as shigella, E. coli, and staphylococcus.

 

Rodents

Rats and mice carry a number of diseases, including salmonella, plague, rat-bite fever and Hantavirus.

To find out if a rodent has successfully sneaked into your restaurant, look for rub marks and other signs, such as droppings, burrows, gnaw marks on plastic pipes or electric wires.

 

Stored-Product Pests

Despite their small size, stored-product pests should never be ignored as they contaminate much more than they can eat which incurs to heavy losses.

In addition to ruining commodities, some species secrete chemicals that alter the flavour of food products, while others cause an allergic reaction if ingested, which irritates the human digestive tract.

Inspection food supplies and storage at regular intervals by employees for signs such as live larvae, webbing, and adult pests, and removing the infested commodity immediately will keep them at bay.

 

Cockroaches

 Cockroaches carry an average of 25 disease-producing bacteria that can lead to foodborne diseases such as diarrhoea, pneumonia, food poisoning, and leprosy. They also pick up germs as they crawl through sewage or decaying matter and carry these onto food items.

As if that wasn’t enough, research shows that their excrement and cast skins contain allergens that result in allergies and asthma.

Operating a restaurant is hard enough, having to deal with pests like these is just like adding oil to the fire.

Now that you know what you’re dealing with, let’s take a look at a few steps you can take to reduce the risk of infestation and get rid of pests if already present.

 

  1. Inspection

Pests are like Tom Cruise from the movie mission impossible; they can sneak into almost anywhere. So, to catch them you’ll have to turn into Sherlock Holmes.

Don’t worry, just ensure that you perform the following step and you’ll end up being a pretty good Sherlock.

  • Keep a black light handy and use it to monitor for the sign of infestations, pest urine and bite marks before taking the shipment inside.
  • Inspect for egg cases, faeces, cast skins or live pests in every single place.

 

  1. Storage
  • After taking them in, store grain products in a glass jar to monitor for larvae.
  • Store dry foods away from the floor and walls.
  • Ensure a temperature of 40 degrees Fahrenheit inside your refrigerator.
  • Rotate products on first in first out basis.
  • Seal all containers tightly.

 

  1. Sanitation
  • If spillage occurs, immediately vacuum or clean.
  • Regularly clean appliances and equipment.
  • Wash the kitchen floor to get rid of elements that attract pests.
  • Use drain cleaners to get rid of pests that hang out in the sink or floor drains.
  • Regularly remove waste from all trashcans.

 

  1. Keeping them Away
  • Ensure that your restaurant’s doors and windows are weather sealed.
  • Avoid keeping doors or windows open, unless absolutely necessary.
  • Encourage your employees to speak up about pest sightings.
  • Consider installing wall mounted fans that will blow air out against pests.
  • Ensure that all trash cans have tightly sealed lids.

If you and your staffs work together, you can win the war against pests.

P.S If you think that the situation is getting out of your hand; it is recommended that you call a professional pest management team for expert help.

 

Inventory Management Tricks to Boost Your Restaurant

Inventory management can turn an already successful restaurant into a profit machine. The added benefit includes a more productive place and repeat business due to a satisfactory level of service.

 

But if not managed properly can hinder efficiency and effect cash flow.

 

Without further ado, let’s jump right into the steps you can take to efficiently manage your inventory.

 

Restaurant inventory management

 

Your restaurant’s warehouse is your battleground, and no matter how large or small it might be, improper management can cause you to lose your customers and cause havoc.

 

If the items in your warehouse are hard to access, it will cost you a lot of man hours to find the items that are misplaced or lost. Which further adds up to the loss.

 

But with proper management, you can turn your warehouse into an efficient place. This, in turn, results in more revenue.

 

The steps to be followed to achieve that are:

 

1)    Floor plan

Create a floor plan for your warehouse to get an idea of what you need to work with.

 

2)    Category

Just like arranging the furniture in your restaurant, grab a piece of paper or sticky note and write the name of different product categories that you will be purchasing.

 

There’s no hard and fast rule, so just select a category name and write it down on that. You can even give fancy names to your product category but do take special care to name it in a way that it can be easily understood by your staffs.

 

After you’ve done naming, stick them into the floor plan in the order you want them to be arranged.

 

Take special care to arrange the items that need to be fetched often close to the door or any other place where it is easily accessible.

 

3)    Storage

Select a storage that will best suit your products. The shape doesn’t matter here, you can even go for a product that looks like Pikachu, but the only thing that should be kept in mind is to ensure that the storage is large enough so that the items can be easily accessed and the storage can hold the weight of the products.

 

4)    Signs

Prepare a list of products you’ll be purchasing and group them into different categories.

 

For example, if the main category is desserts you can group the different items that come under that such as ice-cream, sweets, etc. into different sections by assigning a number/name to them.

 

You can also draw lines of different colours on the floor (floor demarcation) that guides to that specific category. If that seems too much, then go ahead and name each category with an alphabet and assign a number to the subcategory.

 

5)    Layout

Make sure that these signs match the category name created in step 2. If not, then update it to match with the category.

 

6)    Manual

Create a booklet or digital manual that clearly explains the layout and the steps that needs to be performed, such as which staff is supposed to update the inventory details, who is supposed to fetch the items and what all steps should be taken while accepting delivery of the items, taking items to the kitchen and maintaining records of the items delivered to the customer.

 

7)    Assess

Once you have successfully completed these steps, assess the plan to make sure that everything is the way you would like it to be.

 

If not sure, seek the help of an industry expert.

 

8)    Rinse and repeat

Implement this and monitor the way it performs. Conduct a meeting with your staff members and discuss the issues or ways by which it can be improved.

 

Modify it till you have a perfect plan in hand.

 

Points to keep in mind while managing inventory

  • Ensure that the items are stored in a way that your staffs can easily access it.
  • Track inventory metrics to take informed decisions.
  • Set a point to re-order the items i.e. place the order for an item if the stock goes below a specified number.
  • Avoid wastage by ensuring products are stored at the required temperature, etc.
  • Dispose or donate the extra inventory items.

 

 

P.S: A good inventory management software will let you concentrate on your restaurant’s business without having to worry about managing the inventory.

21 Ways to Increase your Restaurant’s Revenue

Have you ever wanted to increase your restaurant’s revenue without having to spend much on promotion? Then you’ve come to the right place.

This article clearly explains 21 ways by which you can increase your restaurant’s revenue.

 

Let’s get started.

 

As a restaurateur what’s the one step that you would come up with to increase the revenue?

If you came up with the solution that marketing would work then you are right, it really does.

For those of you who came up with a solution like increasing the menu price. This would also work to some extent, but it might backfire as you might end up losing some of your existing customers.

So, be careful while hiking the menu prices.

 

How to increase restaurant revenue

 

  • Increase the number of customers

Increase the number of customers through promotion strategies like targeted emails, mobile apps, and social media.

 

  • Monitor your food costs closely

Make sure that you are not charging more than your competitors. A slight price hike is normal provided you maintain the quality of food and service offered.

 

  • Analyze your profits closely

Analyze the sales and profits of your restaurant closely. If there is an increase or decrease in it check your reports and find out what caused it.

 

  • Increase customer frequency

Provide exceptional service, great food and a relaxing atmosphere inside your restaurant.

 

After you’ve done with that, let your customers know that you value their feedback and appreciate their choice to dine with you by thanking them and replying to their feedbacks. This will set you apart from your competitors.

 

Also, rewarding your customers for return visit will reinforce the value you see in a return visitor.

 

  • Become known for a signature dish

The key is to make specials, special by adding items that tantalize taste buds and increase profits nightly.

This creates a buzz around your business and helps in bringing in new customers.

 

  • Upsell

Upsell items without turning off your customers by making sure that your staffs are properly promoting them.

 

Selling something extra like appetizers, desserts, soups, etc. not only brings money in your pocket but also brings joy to the table.

 

Use sales techniques like the Sullivan nod which is designed to encourage people to purchase a particular item with the power of subconscious suggestion.

 

  • Properly train your staffs

Provide proper training to restaurant staffs as they are the backbone of your restaurant.

From the list of popular training methods implement a training program that you think might be ideal for the staffs.

If you are not sure, go with the shadowing technique where the trainees follow around a mentor while the mentor performs his regular job duties. This gives the trainees a feel for the job before they attempt to perform their responsibilities by observing seasoned employees handling real-life scenarios.

 

  • Marketing

Use marketing effectively to make the presence of your restaurant felt in the market. The strategies that can be followed are

  • Posting drool-inducing images on your website and other social media accounts such as Facebook, Instagram etc.
  • Offering loyalty programs to your repeat customers in the form of discounts, coupons, vouchers, etc.
  • Paid online ads also help to a great extent in bringing in new customers.
  • Distribute fliers promoting your specials and other offers.
  • Conducting contests is also a great way of marketing.

 

  • Item description

We eat with our eyes first. So, the description needs to stimulate a feeling of hunger.

If you‘re using your menu as a list full of prices, then you’re doing it all wrong.

 

  • Menu revamp

Just like fashion, the menu should be changed seasonally as the requirement of your customers varies with season.

Also, remove menu items that aren’t selling.

 

  • Pre-shift meetings

Pre-shift meetings are the best time to decide upon the daily duties  to be performed by your staffs and the changes in service to be made.

 

  • Mentor other staffs

Ask the top performing staffs of your company to mentor other staffs. This will not only help in improving the performance of low-performing staffs but will also improve the overall rating of your restaurant.

 

  • Online ordering

Research shows that online ordering helps in increasing the overall revenue of restaurants by up to 30 percent. The best thing about online ordering is that you don’t have to spend even an extra penny for promotion.

 

  • Target mobile users

In this digital yuga, the number of mobile users is growing day by day. Plan things like mobile apps, advertisements, and social media promotions targeted towards mobile users.

 

  • Retain your customers

For tips on customer retention, read the article titled 10 golden rules of customer retention.

 

  • Incorporate technology

Technologies like table-based POS system, electronic menu, restaurant management software, etc have made the life of a restaurant manager/owner a whole lot easier.

The benefits include increased order accuracy, faster service, and convenience.

The key point that should be taken into account here is that staying on top of the tech helps in increasing the sales and keeps track of everything.

 

  • Warm and cozy environment

Focus on music, lighting and smell to start setting the mood. It should be warm and inviting. Research from the University of South Wales showed that subjects spent more in restaurants with upbeat music. Depressing songs led to less spending, but the worst results happened when there was no music at all.

 

  • Cleanliness

Customers want a clean restaurant. Don’t just wipe the tables, check every nook and corner of your restaurant and make sure it’s clean, including the toilets.

Also, check for chewing gum underneath the table and chair.

 

  • Uniform

In addition to the restaurant, ensure that the staff uniforms are clean. The appearance of your staff reflects on your restaurant just as much as the building.

 

  • Inventory in check

Keep your inventory at an adequate level to control your food and beverage costs.  Overstocking your inventory will result in problems like over portioning, spoilage, theft, wastage and general carelessness.

 

  • Reduce wastage

Food wastage is one of the top concerns when it comes to revenue loss. Following steps if followed correctly will help you in minimizing the wastage to a great extent.

  • Avoid overbuying fresh produce
  • Inspect all food orders on arrival
  • Store everything properly, like pre-cooling hot items before storing them
  • Keep everything labeled and organized
  • Maintain portion control
  • Donate food you’ll not use
  • Ensure that your refrigerator and freezer are maintaining proper temperature.