Digital Menu Boards and foodservice industry trends

expodine

Trends in the Foodservice industry are constantly changing to balance the ever-changing interests, and needs of people. Keep pace with these trends is important to restaurant owners and anyone working in the industry. 

Past few years have marked a significant change within the Foodservice industry as the food culture shifts towards higher quality food and expediency. Customers will spend their money faster when they see what they are getting. With the progress of the new age of technology where everything is getting digitized, restaurants are striving to provide a frictionless experience for consumers.

The restaurant menus too are stepping forward and going digital. Digital Menu Boards are the new trend which will help Foodservice business to win customers. The hard copies of restaurant menus are replaced with digital ones due to the many benefits of a digital menu. Since a digital restaurant menu can be edited easily, it gives the advantage of your cafe or restaurant to be dynamic in your offerings. All the changes in the menu relating to the menu items and the pricing can be managed remotely and it will be able to provide a personalized experience to the customers.

If you have an e-menu on every table, then orders need not be taken down by your servers, which will, in turn, free up the reliance on staff and reduces dependence on manpower. This will reduce your need to tap the right restaurant staff, and then train and retain them and it will also reduce the scope of mistakes while order taking and the instances of misplaced orders. 

The never-ending growth and success of the food and service industry do not limit its constant progress and continuous developments with the changing trends and innovations. Keep up with the time and incorporate with the latest technology to grow your business unique and don’t become outdated.

Ghost – Cloud restaurants The new evolution in restaurant industry

ghost restaurant

Don’t get fooled by the name, Ghost restaurants are not those which scares, it’s what actually cares. Ghost restaurant also known as delivery-only restaurantonline-only restaurant or dark kitchen is a food service business that serves customers exclusively through phone orders or online food ordering.
The  emergence of online food delivery service  has led to the extension of Ghost platform in the restaurant industry.

Although,this might not provide the complete restaurant experience. But very much effective and more profitable than traditional restaurant system.
Wondering how ? Here it is.

But before that there are certain evolutionary terms in the restaurant industry to be mentioned.

• Delivery kitchen

• Cloud kitchen


Delivery kitchen is typically restaurants with no dine in space or operates without entertaining customers directly. It thrives on online ordering in third party applications or home delivery orders through calls.
Cloud kitchens have only subtle difference from Delivery kitchen, as the latter operates in a single brand name. Whereas, cloud kitchen operates with integrating different brands or restaurants operating in a single outlet. For better understanding, it is always preferred to have chinese food from chinese restaurant and pasta,pizza etc from Italian restaurants. Cloud kitchen facilitates to market these different categories of food in different brand names and prepare at the same kitchen.

Ghost kitchens are delivery/cloud kitchens which are virtually located in different destinations but operate on a hub and spokes model. This means that there is one central kitchen where the food is prepared and delivered to the subsidiary kitchen. These subsidiary kitchens are located in different areas. When a customer orders, he is rerouted to the nearest virtual kitchen from where the food prepared in the central kitchen is delivered.

Interested to know more on the topic? Stay connected with us. We’ll get back to you soon.

PROMOTE YOUR RESTAURANT WITH THESE SIMPLE TECHNIQUES TO GENERATE SALES

The Best Restaurant POS System

Just because you have a small budget doesn’t mean that you have to settle for small marketing approaches. With these simple and cost-effective advertising tactics, you won’t believe how much business you will be able to generate – and you may even be shocked to find that you have some money left over in your budget (and you’ll certainly start enjoying a surge in your revenue).

Use Social Media Platforms

If you’re not using social media, you’re losing business. Get involved with the various social platforms to find what works best for your cuisine, customer base, and concept. You’ll want to post content with keywords that relate to your concept, cuisine or menu. Post photos of the restaurant, offer educational posts about culinary topics and sponsor community or charitable causes.

Get Your Website Ready

You need a functional website with responsive design to get anywhere in marketing your restaurant. Make this your first priority because almost all of the best marketing ideas depend on having a website to anchor them. Publicize your website on all your advertising, promotional materials and stationery because it’s just as important as the restaurant’s physical address

Optimize Your Online Presence

Claim your listings in local directories and restaurant review sites. Join the local chamber of commerce and business organizations. Send out press releases to local newspapers, magazines, schools and nearby manufacturing facilities to let them know your restaurant is open for business. Get your menu online on your website or through a third-party provider. Customers make reservations and place orders from their smartphones, so they need to be able to find your restaurant and menu online.

Foodie Photos

If you’ve ever logged onto Instagram, you’ll understand that food photography is alive and well.

Arguably the very best way to promote your restaurant online is with high-quality, drool-inducing photos. Visual content is in high demand online these days, and having delicious looking photos on your website and across various social media outlets is essential for drawing hungry eyes.

Blogging

Blogging is a very effective way to advertise your restaurant and stay on budget. You don’t have to go crazy; just a basic blog that features fresh, relevant and attention-grabbing content (images of your food, posts about exciting upcoming events, new menu items, etc).

Promote your blog on your website and on your social media profiles. You won’t believe how much business you will be able to generate from a basic blog.

What types of marketing tactics are you employing to promote your restaurant? What has worked the best for you? Share your success stories with us! We’d love to hear them!