How to Keep Pests from Closing Down Your Restaurant

Think about the last person you would like to meet on earth even if a zombie apocalypse takes place. How would you feel if they pay you a surprise visit?

Not a happy situation, right?

Well, pest sightings are worse than that. If your customer happens to see a pest in your restaurant it will not only result in loss of business and a marred reputation but is also followed by an inspection from the health inspector which might result in getting your restaurant shut down.


Restaurant Pest Control


So, what can you do about that?

As you might have heard several times over that prevention is better than cure, keeping pests away is the best step you can take rather than having to worry about getting rid of them.

If pests have successfully breached into your restaurant, don’t worry just follow this guide and your restaurant will be pest proof.

But to win any battle, you should have an idea about the enemies that you are going to face.

Let’s take a look at the four most common pests found in the restaurant kitchen.

  • Flies
  • Stored-product pests
  • Rodents
  • Cockroaches

Most common pests found in restaurant



The most common type of flies found in a restaurant is house and fruit flies.

Houseflies carry more than 100 types of disease-causing germs and they contaminate the food items by tasting through their feet.

Fruit flies feed on decaying items, mainly fruits, and vegetables.

The body of flies is coated in bacteria most of the time and they contaminate the food items by landing on it, which leads to illness such as shigella, E. coli, and staphylococcus.



Rats and mice carry a number of diseases, including salmonella, plague, rat-bite fever and Hantavirus.

To find out if a rodent has successfully sneaked into your restaurant, look for rub marks and other signs, such as droppings, burrows, gnaw marks on plastic pipes or electric wires.


Stored-Product Pests

Despite their small size, stored-product pests should never be ignored as they contaminate much more than they can eat which incurs to heavy losses.

In addition to ruining commodities, some species secrete chemicals that alter the flavour of food products, while others cause an allergic reaction if ingested, which irritates the human digestive tract.

Inspection food supplies and storage at regular intervals by employees for signs such as live larvae, webbing, and adult pests, and removing the infested commodity immediately will keep them at bay.



 Cockroaches carry an average of 25 disease-producing bacteria that can lead to foodborne diseases such as diarrhoea, pneumonia, food poisoning, and leprosy. They also pick up germs as they crawl through sewage or decaying matter and carry these onto food items.

As if that wasn’t enough, research shows that their excrement and cast skins contain allergens that result in allergies and asthma.

Operating a restaurant is hard enough, having to deal with pests like these is just like adding oil to the fire.

Now that you know what you’re dealing with, let’s take a look at a few steps you can take to reduce the risk of infestation and get rid of pests if already present.


  1. Inspection

Pests are like Tom Cruise from the movie mission impossible; they can sneak into almost anywhere. So, to catch them you’ll have to turn into Sherlock Holmes.

Don’t worry, just ensure that you perform the following step and you’ll end up being a pretty good Sherlock.

  • Keep a black light handy and use it to monitor for the sign of infestations, pest urine and bite marks before taking the shipment inside.
  • Inspect for egg cases, faeces, cast skins or live pests in every single place.


  1. Storage
  • After taking them in, store grain products in a glass jar to monitor for larvae.
  • Store dry foods away from the floor and walls.
  • Ensure a temperature of 40 degrees Fahrenheit inside your refrigerator.
  • Rotate products on first in first out basis.
  • Seal all containers tightly.


  1. Sanitation
  • If spillage occurs, immediately vacuum or clean.
  • Regularly clean appliances and equipment.
  • Wash the kitchen floor to get rid of elements that attract pests.
  • Use drain cleaners to get rid of pests that hang out in the sink or floor drains.
  • Regularly remove waste from all trashcans.


  1. Keeping them Away
  • Ensure that your restaurant’s doors and windows are weather sealed.
  • Avoid keeping doors or windows open, unless absolutely necessary.
  • Encourage your employees to speak up about pest sightings.
  • Consider installing wall mounted fans that will blow air out against pests.
  • Ensure that all trash cans have tightly sealed lids.

If you and your staffs work together, you can win the war against pests.

P.S If you think that the situation is getting out of your hand; it is recommended that you call a professional pest management team for expert help.


Inventory Management Tricks to Boost Your Restaurant

Inventory management can turn an already successful restaurant into a profit machine. The added benefit includes a more productive place and repeat business due to a satisfactory level of service.


But if not managed properly can hinder efficiency and effect cash flow.


Without further ado, let’s jump right into the steps you can take to efficiently manage your inventory.


Restaurant inventory management


Your restaurant’s warehouse is your battleground, and no matter how large or small it might be, improper management can cause you to lose your customers and cause havoc.


If the items in your warehouse are hard to access, it will cost you a lot of man hours to find the items that are misplaced or lost. Which further adds up to the loss.


But with proper management, you can turn your warehouse into an efficient place. This, in turn, results in more revenue.


The steps to be followed to achieve that are:


1)    Floor plan

Create a floor plan for your warehouse to get an idea of what you need to work with.


2)    Category

Just like arranging the furniture in your restaurant, grab a piece of paper or sticky note and write the name of different product categories that you will be purchasing.


There’s no hard and fast rule, so just select a category name and write it down on that. You can even give fancy names to your product category but do take special care to name it in a way that it can be easily understood by your staffs.


After you’ve done naming, stick them into the floor plan in the order you want them to be arranged.


Take special care to arrange the items that need to be fetched often close to the door or any other place where it is easily accessible.


3)    Storage

Select a storage that will best suit your products. The shape doesn’t matter here, you can even go for a product that looks like Pikachu, but the only thing that should be kept in mind is to ensure that the storage is large enough so that the items can be easily accessed and the storage can hold the weight of the products.


4)    Signs

Prepare a list of products you’ll be purchasing and group them into different categories.


For example, if the main category is desserts you can group the different items that come under that such as ice-cream, sweets, etc. into different sections by assigning a number/name to them.


You can also draw lines of different colours on the floor (floor demarcation) that guides to that specific category. If that seems too much, then go ahead and name each category with an alphabet and assign a number to the subcategory.


5)    Layout

Make sure that these signs match the category name created in step 2. If not, then update it to match with the category.


6)    Manual

Create a booklet or digital manual that clearly explains the layout and the steps that needs to be performed, such as which staff is supposed to update the inventory details, who is supposed to fetch the items and what all steps should be taken while accepting delivery of the items, taking items to the kitchen and maintaining records of the items delivered to the customer.


7)    Assess

Once you have successfully completed these steps, assess the plan to make sure that everything is the way you would like it to be.


If not sure, seek the help of an industry expert.


8)    Rinse and repeat

Implement this and monitor the way it performs. Conduct a meeting with your staff members and discuss the issues or ways by which it can be improved.


Modify it till you have a perfect plan in hand.


Points to keep in mind while managing inventory

  • Ensure that the items are stored in a way that your staffs can easily access it.
  • Track inventory metrics to take informed decisions.
  • Set a point to re-order the items i.e. place the order for an item if the stock goes below a specified number.
  • Avoid wastage by ensuring products are stored at the required temperature, etc.
  • Dispose or donate the extra inventory items.



P.S: A good inventory management software will let you concentrate on your restaurant’s business without having to worry about managing the inventory.

How to Market your Restaurant in 17 Unique Ways

Before getting into restaurant marketing I want to stress three things:

1) Offer tasty food.

2) Provide great service.

3) Control food cost.

Failure in doing these three basic things is a recipe for disaster, but if done right and coupled together with a great marketing plan can skyrocket your restaurant’s sales.

Let’s take a look at 17 marketing strategies to promote your restaurant and build a strong customer base.

How to Market Your Restaurant

  1. Food Porn

The best way to promote your restaurant online is through high-quality, drool-inducing images.

Having delicious looking photos on your website and other social media accounts such as Facebook, Instagram, etc. will grab the attention from growling stomachs everywhere!

Hire a professional photographer or do it yourself, but special care should be taken to ensure that the images are top-notch.

You can find some helpful tips for photographing food in this bbcgoodfood post.


  1. Reviews

How many times have you gone through product reviews before purchasing a product?

You might be thinking I lost count, don’t you?

Public opinions have taken over the internet and you can use it to your own advantage by gaining positive reviews on websites such as Yelp,  Zomato, Trip Advisor, etc.

It is a major factor in deciding if customers will be dining in your restaurant or your competition’s.

Simply taking care of the three factors that I stressed at the beginning of this article will help you gain a positive review for your restaurant.


Negative Reviews

If someone leaves a negative review online reach out to them, apologize for the inconvenience caused, promise to improve in the future, and work out a form of compensation.

This shows that you actually care about your customers and leaves a good impression.

In many cases, this has also proved helpful to get the reviewers back in the door for a second chance.


Points to keep in Mind

  •           Always answer in a polite, professional manner.
  •           Thank them for their review, whether good or bad.
  •           Work out a form of compensation for the inconvenience caused.


  1. Be Found

 Claim your spot in online directories and review sites. Also, set up a responsive website that has your restaurant’s location, special offers, latest menu, etc.

Even just having a website is not enough. You need to publicize it in your advertising materials and stationary.

It is also important to set up a Google my business page for your restaurant to help it get found.


  1. Loyalty Program

Partnering with nearby business or online apps can help bring in more business.

For online apps strategy to be effective offer a discount or free purchase if a person visits a certain number of times.

For the partnering strategy to work, promote one another and offer a special coupon that can be redeemed at your partner’s business place.


  1. Blog

Start a blog to establish an online presence and engage with your customers.

Blog about recipes or anything else that your customers might find interesting.

Instead of spitting out junk bring quality in your posts. It’s better to have quality over quantity.


  1. Email Newsletter

Set up an email newsletter that informs your customer base about the latest offers, new menu items etc.


  1. Traditional Marketing

In this digital era, traditional marketing methods are mostly ignored, but if done right can bring in a lot of customers.

The traditional methods to focus on are brochures, flyers, newspapers, texting, and magazine ads, etc.


  1. Show off your staffs

Capture an image of one of your happiest staffs working, be it the chef, waiter, or the busboy.

Post these images with a small description to your restaurant’s social media accounts to show that you value your staffs.

The added advantage of this strategy is that this not only makes your staffs happy but also helps build an image that your restaurant is a fun place to hang out and has great customer service.


  1. Food bloggers

Request food bloggers to review your restaurant in return for a free meal/drink.

The review will help with your reputation and the outside link will help with your website ranking.

Some bloggers might decline your offer, but the more you ask better your chances.


  1. Test new waters

There are many marketing platforms out there other than Facebook, Twitter, Instagram, and Pinterest that can be used to promote your restaurant.

Try to find out about them by staying current with the latest technology.

Once such app is FourSquare , use it to your own advantage by creating a personalized offer where the first 50 to check in get a free drink/appetizer.


  1. Social Media Presence

Use social media accounts to strengthen your word of mouth watering by sharing pictures of the newest dishes, special discounts, and other posts to have an interesting and interactive online presence.

This provides you with the priceless opportunity to represent your restaurant and engage with your customers 365 days a year.

Also, let people check –in at your restaurant through your Facebook page.

To enable this option, ensure that the category of your Facebook page is set to Local business and follow the following steps.

  1. Click About on the left side of your page.
  2. Click Page Info.
  3. Add your restaurant’s address in the address section and click Save Changes.
  4. After saving your changes, a map will appear in the address section. Click on the edit button again and check the box next to Show map and check-ins on the Page.
  5. Click Save Changes.


  1. Free Wi-Fi

Offer free Wi-Fi if your data plan allows it, but if you are using a tablet-based restaurant management software ensure that it doesn’t interfere with the network.

One issue that you might face because of this is low table turnaround time.

Monitor how it goes and decide if it’s good for your restaurant’s business or not.


  1. Packaging

Promote your restaurant on the packaging. Partner with a nearby business and offer them something in exchange for promoting your restaurant on the packaging.


  1. Email Marketing

Market your restaurant to potential customers through Gmail ads or emails by pushing the latest offers and discounts.

Special care should be taken to not overdo it, as users will appreciate a less flooded inbox.


  1. Online Delivery and Reservation

Partner with online delivery and reservation services. If done right, this will help bring a lot of business.


  1. Engage  

Engage with user-generated posts to show that you appreciate your customers. This will help build a fan following.

Greet your regular customers on their birthday or any other special occasion, and forward a coupon that can be redeemed for a free drink/appetizer. This helps in bringing in the business of the people accompanying him/her to celebrate.


  1. Monitor

Monitor the web using monitoring application such as Google alerts to find out mentions about your restaurant, staffs, cuisine, and competitors.

Doing so not only keeps you informed but also lets you safeguard your restaurant’s reputation.

Following these 17 marketing strategies will help grow your restaurant gradually without breaking the bank.


How to Manage a Restaurant: Guidelines for Restaurant Managers/Owners

Restaurant management involves taking care of several tasks ranging from customer, staff, and inventory management, and so on. This guide contains information and guidance that will help you manage and grow your restaurant.

Let’s get started.


How to manage a restaurant


Customer is king

There are only two rules in restaurant management

  • The customer is always right
  • In case the customer is wrong, refer to rule number 1

That’s the way it is whether you like it or not.

There might be instances when you want to punch the customer in the face. When such a situation arises, keep your calm, simply listen to everything that the customer has to say and apologize to patch things up even though it was not your fault.


Proper training

Provide proper training to restaurant staffs as they are the backbone of your restaurant. From the list of popular training methods implement a training program that you think might be ideal for the staffs.

If you are not sure, go with the shadowing technique where the trainees follow around a mentor while the mentor performs his regular job duties. This gives the trainees a feel for the job before they attempt to perform their responsibilities by observing seasoned employees handling real-life scenarios.


Use sales techniques

Use sales techniques like the Sullivan nod which is designed to encourage people to purchase a particular item with the power of subconscious suggestion.


Never lose twice                       

As human beings, we sometimes do make mistakes but it’s necessary to never repeat the same mistake over again as the reputation of the restaurant that you manage is at stake here.



Groom your low performers or broom them, it’s as simple as that.


Accept & monitor feedbacks/reviews

It’s important to accept and monitor feedbacks to find out about the areas that need improvement or are doing well.

Reply to queries and reviews posted either online or offline. Special care should be taken to find out about any negative reviews about your restaurant posted online.

In the case of negative reviews, reach out to them and work out a form of compensation for the inconvenience caused.


Be inspired

Go out to other famous/competitors restaurants and be inspired by their service. Share the experience with your staffs and try to duplicate it in your own restaurant.


Encourage & Motivate

A pat on the back, kind words and service support go a long way. The key is to make your customers feel like family.

Conduct weekly or monthly contests and reward the top performers with gift cards that can be redeemed in the neighboring stores, this helps to build bonds with the neighboring stores and inspires your staffs to work hard as part of your team.


Daily to-do list

Maintain a daily to-do list and stick to it.


Daily/Weekly meeting

Conduct daily/weekly meetings to set goals, discuss the changes to be made, and publicly praise your staffs for their achievement and support.


Over deliver

Always deliver more than what is expected from you.  As small changes add up to greatness, try to improve the operation of your restaurant by at least 0.01% each day.


Inventory Management

Make sure that daily inventory records are kept and assign at least one employee to monitor inventory related activities, this not only helps to prevent pilferage but also helps in maintaining the food cost.

Special care should be taken to confirm expected usage and investigate significant variances.


Restaurant POS

Get a restaurant management software if your budget allows it as it will make it easy to manage and keep track of your restaurant’s day to day operations.

Other qualities that set a manager/owner really apart are self-control, courage, effective planning, pleasant personality, and clear and decisive decision-making ability.


Did we miss something? Let us know in the comment section down below.

How to Calculate Food Cost per Meal

Calculating the food cost per meal is a process that requires at most care. Charging more or charging less is a recipe for disaster.

The following guide will simplify these steps for you to ideally price the menu items.

1) Calculate the cost of each and every ingredient

Take into account even the slices of tomato that go into a dish. Special care should be taken to only include the specific amount of that particular item that goes into the dish. For example, include the price of the tomato slices used instead of adding up the price of a whole tomato.


2) Calculate the cost of items in small amounts that go into a dish

Account for even the items that are served as a side dish or go into making the dish attractive (seasonings and garnishes). Be it a squirt of ketchup, a slice of lemon or anything else.


3) Calculate the cooking cost

Calculate the monthly cooking cost by including the price of cooking oil, cooking gas, and everything else that goes into cooking.

To find the cooking cost for a single item just divide the monthly cooking cost with the total number of items served. This will roughly give you an idea about the cooking cost.


4) Calculate the transportation and handling costs

Calculate the cost of transporting and handling the items on a monthly basis. This can be achieved by adding the cost of transporting and handling the items from one place to another and the expenses of the person transporting and/or escorting the items.

To calculate the transportation cost of each item, divide the (monthly transportation and handling cost added to the expenses of the accompanying person) by the total cost of all the items added together.


5) Calculate the wastage

Calculate the amount of items that get wasted during the preparation of an item on a monthly basis. Also account for items that cannot be used because they passed the best for use date.


6) Calculate the wages paid to your staffs

Calculate the wages paid to each and every single staff of yours. Be it your master chef or the cleaning lady.


7) To price each menu item, follow the following steps

  • Divide the amount obtained by adding the amount obtained from step 1,2 and 3 with the total number of dishes served (Take the average of the total number of dishes served during a particular period of time, ranging from weeks to months or even a year ).
  • Add to it the handling and transportation cost of each and every item that goes into that dish.
  • Add to it the wages paid to the employees divided by the total number of employees. Before adding this amount to the previous step divide it by the total sales (Take the average of the total number of sales made during a particular period of time, ranging from weeks to months or even a year).
  • Add to it the extra charges like the tax paid, rent (if applicable), loss due to food theft, marketing cost, etc. Before adding this amount to the previous step divide it by the total sales (Take the average of the total number of sales made during a particular period of time, ranging from weeks to months or even a year).
  • Next step that should be followed is to add how much profit you would like to reap by selling the dish and price your menu item accordingly.


8) Do market research

Visit the restaurant of your competitors and determine the cost of items that you are offering. Also, steal any idea or recipe that can improve your dishes.


Competitively price your menu items and to bring in customers into your restaurant sell the dishes at a lower price than that of your competitors for a small period of time. After the customers start to flow in, you can marginally increase the price.

After setting the menu pricing for each item, you’ll have to update the pricing due to market rate fluctuations and the price changes in the seasonally available items. This process can be completed manually or can be automated with the help of a restaurant management software. Read the guide on how to choose the right restaurant management software if you would like to automate this process.


Feel free to post your comments down below.

10 Golden Rules of Customer Retention

Retaining your customers is just like retaining your friends, the longer your friend list the happier you will be (Virtual friends doesn’t counts here unless of course you know each other well). The only difference is that your bank balance increases because of your customers and when it comes to friends it’s the other way around.

To be more specific, let’s talk numbers here: If you and your friend both have 100 friends each, and you succeed to retain 70 of them and your friend 80, then at the end of a year provided the number of new friends that you both make is equal. Your friend is bound to have more friends. If the number is large then it will amount to much and over the years the difference is going to be huge.


10 Golden Rules of Customer Retention

There are many steps that you can take to retain your customers. Some of them are listed below:


Get in touch

Treat your customers like you would treat your family, get in touch with them. Greet them on special occasions like their birthday or anniversary etc. Let them know that you actually care.

Special care should be taken not to annoy them by spamming their inbox with messages that they are not going to be very happy about.





Surprise them

Surprise and delight your customers by throwing in complimentary dishes and offering special discounts.

Offer free dishes for them on their birthday on any other special occasion. There’s no need to make the whole menu free, even offering a small beverage for free will do. This will not only make them happier but will also result in bringing in more business as it is highly unlikely that a person would be visiting a restaurant alone on special occasions. He/she will be accompanied by friends/family members.


Thank them

Everyone likes to feel appreciated. Thank them and make your customers believe that they made the right decision of buying stuff from you by reaching out to them in the form of feedback forms or coupon codes towards the next purchase.

The key is to make them believe that they have made the right choice by choosing you over your competitors.






Get feedback from your customers, as it not only helps in identifying how your customers feel but also helps in identifying the issues that are bugging them.

Collecting feedbacks helps you to take informed decisions and shows that you’re engaged in the business and are looking for ways to improve.

As important as it is to collect feedbacks, responding to feedbacks is equally important.



Collect and highlight testimonials to show that you actually care. It also helps to generate a sense of trust among your customer base.


Extraordinary customer service

With instant help, make your customers feel that you will be there to help anytime they need you.

The key is to make them feel that you actually care.


Tailored offers

Almost every single person has different needs and behaves in a particular way. So, it’s important to tailor your offerings based on your customers as one might love chocolates and the other might not.





Train your staffs in customer service skills to prevent jeopardizing the reputation of your restaurant. As word of mouth is still one of the greatest forms of advertising and a bad review is definitely going to spread like fire.

Don’t just train your staffs, treat them well and also reward them well for their performance. This small step will go a long way towards retaining your staffs as well.


Personalized video

You can also try forwarding personalized video to your customers to add a personal touch. It shows that you took time out of your busy schedule just for them and as a result they are bound to think that your business does really gives importance to your customers.





Analyze the reviews posted online about your restaurant and respond to them.

For positive reviews, thank your customers and offer a discount coupon or something else to show that you value their business.

For negative ones, reach out to them and try to find out the root cause of the problem. Work out a form of compensation for the inconvenience caused.



Customer retention is often neglected as businesses focus on bringing in new customers at the expense of old customers.

Don’t make this mistake.

Focus instead on building your customer base by retaining your old customers along with bringing in new customers, and you’ll likely be rewarded with higher returns.

Do you have anything extra to add? Please drop your comments and suggestions down below.

How to start a restaurant?

How to start a restaurant


The worst thing about cooking at your own house is having to do the dishes. Everyone hates that no matter how much you love to cook. People dine out to get away from this and to have a wonderful experience.

The restaurant industry is a rapidly growing industry and it is one of the fewer industries that will never go out of business.

If you’ve already decided to set up your own restaurant, then you’re going to make the right move. You might have heard that it is not a money making machine where you can get great returns without  doing much work. The reaps need to be earned through hard work.

For those folks out there who are planning to start a restaurant just for the sake of returns, I would strongly advice you to jump right in only if you’re interested in this industry as the growth of your venture depends directly on the hard work that you put into it, and if you can’t stand it then you’ll find it hard to go ahead.

The following tips will help you to start your own restaurant and keep it up and running.



restaurant location



Accessibility, parking space, and features offered play a major role in determining the success of your restaurant. Many restaurateurs completely neglect this step in the belief that they’ll make up for it by investing the money they saved on location by investing it in marketing.

Your potential customers always look out for ample parking space, and how close it is to prime locations for easy accessibilty, which also plays a major role in driving in the crowd visiting these locations.




Restaurant environment plays a major role in bringing in the crowd as the first thing your potential customers notice is the way in which the restaurant is set up.

No one would like to be at a place that doesn’t look good. When was the last time you went out to a restaurant and didn’t see anyone taking a selfie.

Probably not in the near future right? It is the latest fap. If your restaurant looks good then there will be people waving their mobile here and there to have that perfect pose for their social media account.

The article on how to design a restaurant will be of help to achieve that perfect design.



Type of restaurant

It is impossible to be everything. So, just choose a theme that would be right for the area in which you are planning to set up your restaurant and work on that.

If you like it that doesn’t mean that your customers will also do so. After making up your mind bring in your family members and friends, and if possible some locals and have them try out the food. Try to get honest feedback from them and find out the favourite item of the lot. Based on these feedbacks set up your restaurant.



Raising capital

If you are short of money in opening your dream restaurant then you might have to mortgage your belongings for a loan.  If you are having mixed feelings about starting your own restaurant. Then, give it an another thought.

You can’t have your leg in two boats at the same time. Make your mind up first and try to avoid mortgaging your property if possible. Making your friends or family members your partners is a big no-no if you are not certain that it’ll end up well.



Your restaurant’s name should sound good and needs to be a reflection of the products that you are planning to offer.

Go with fancy names that would make you stand out. There’s no point in having a name if the google search for that particular keyword returns a thousand results. Unless of course it is related to a brand that you own.








Food concept

Make up your mind about the type of food items that you are willing to offer.

Do market research and find out about the items that are selling.



It is not about the items that you like, after all your customers are the one who will help you pay your bills. So, make sure that you bring in experts and some locals to try out the food items that you are planning to offer in your restaurant.

Avoid complicated menu listings that are going to leave your customers confused. Come up with a unique design that catches everyone’s eye and is easy to navigate through.


Purchase plan

Do proper research before deciding to stock anything up just for the sake of having it. Never purchase a product just because it was on sale as the next thing that you might come to know is it stopped working on the day on which the warranty period expires.

Buy equipment that’ll last you for a lifetime. Well, that was a little bit exaggerated but the point that should be taken into account here is that the equipment should be of a popular brand and never ever purchase something that you don’t need just because your competitor has it.



Your staffs are the backbone of your restaurant and proper care should be taken while hiring them as they can help make or break the reputation of your restaurant.

During the recruitment process closely observe the way they behave and instead of just going through their resume reach out to their previous employers and enquire about the reason they left. Also, find out if they were fired.


Target audience

Make  your restaurant appealing to generation X,Y, and Z.

Maintain an area to keep the children’s entertained so that the parents can enjoy their time without having to worry about them.

To keep youngsters entertained you can offer free WiFi if your data plan allows it.

You can hire artists who perform live to drive in more crowd.

Conduct a research and find out about the expectations, and the likes and dislikes of your target audience.

Restaurant marketing


No will come to know about your venture without proper marketing. Plan a grand opening by bringing in some famous personality and organize some competition and music events to make your presence felt.


Legal formalities

Complete all legal formalities and get certified in what all things a restaurant should have.



For further reading

Restaurant management tips and solutions.

How to save a restaurant from failing.

How to choose the right restaurant management system.  


Did we miss anything? Do let us know in the comment section below.

Top 17 Restaurant Design Ideas

Ways to design a restaurant


People eat out to have a wonderful dining experience, and a beautiful interior is something that stands out and helps draw customers in before they even experience the most important factor, that is, the quality of the food being offered.
Furnishing your restaurant with the colors and designs that will allow your customers to relax will have them come in time after time.
You should take care of the following things while designing your restaurant.



Interior color scheme


Interior color schemes
How would you feel when you see a person wearing yellow shirts and green trousers. Not so interesting right?
Same is the case with the walls in your restaurant, always choose the right color combinations and remember that it is not about your favorite color, it is all about the customers’ feelings.
Every color is designed to meet different needs. Consider the colors that appear throughout your restaurant, including the tables and chairs. Bringing it all together under one theme will help set the mood and will also help in driving in more customers.
If your restaurant is meat-centric, use more browns. Use more greens if it’s vegetable-centric. Use orange to make your customers happy and use white to make the shop feel clean.
If you want to invoke thirst, you can go with blues. But it’s not commonly used as it doesn’t make food look appealing and fails at evoking a feeling of hunger.
If you are running a fast food restaurant then go with red as research shows that the color red increases heart rate, blood pressure, and stimulates impulse eating, and increases the table turnaround time. However, special care should be taken to not go with bright red as it will repel your customers.


Go with soft natural colors like browns and green if you are running a casual restaurant as these colors encourage customers to relax and enjoy themselves, which increases the chances of them staying a while longer for an appetizer, coffee, or dessert.

The kitchen is more prone to stains, so go with tough enamel finishes or washable paint to make it easy to clean.



Would you like to eat off of a table cloth that has food stains all over it? Probably not, right?

Same is the case with your customer, choose something that you’d want to eat off of, and make sure that it’s regularly being cleaned.


Choosing an upholstery for your restaurant is a tiresome task, following tips will help you to lay your hands upon the best material that you can possibly find.



Never make your decisions based on the images shown online or in brochures, as the color and texture will always differ when seen through the naked eye. Always ask for samples.


Smaller the weave the tighter it will be, making it more durable in restaurants with high traffic when compared to large weaves as large weaves get damaged easily even by studs on jeans.



No matter how careful your staffs are spillages will happen. Avoid flat colors as it will stain more easily and becomes difficult to clean over time. Go with a multi-colored weave instead. Faux leathers are also a good alternative as they last longer and can be wiped down and cleaned easily.

Plastic table covers are easy to wipe, but they are stubborn when it comes to stain removal.



Light colored fabrics are a big risk, choose appropriate colors to suit your customer base and business type.





Choosing an artwork that is attractive and unique will draw in customers, it also makes your restaurant stand out against the competition.
Take care of the following tips while choosing an artwork


Choose an artwork that complements the background color of the wall.


Choose an artwork that will get along with the theme of your restaurant. If your restaurant is family-oriented select an artwork that appeals to both parents and children.


Menu design
Avoid an overcomplicated menu that confuses customers with overwhelming choices, cryptic language, and a complex layout.

Provide a menu that makes it easy for customers to search for dishes by arranging items sequentially and in logical groups. Featuring the dishes you’re best at making can also attract more customers.





Involve your employees in the decision-making process as they are the one who are going to have to wear it all day long. Before approaching your employees narrow down your search and then share samples to get feedback.

Special care should be taken to choose fabrics that are easy to clean, fade-resistant, and not easily wrinkled. (Cotton/Polyester blends are a popular choice).





Once you have the color chosen and the walls painted, take into consideration the lighting of the room. Having a soft glow or bright lights will again reflect the overall environment of your restaurant.

For areas where touch screens or POS stations are installed, the light level should be low to prevent glare on the screen.

You can also get creative with mood/decor/art lighting, but make sure that the lighting is soothing to the eyes.




Research from the University of South Wales showed that subjects spent more in restaurants with upbeat music. Depressing songs led to less spending, but the worst results happened when there was no music at all.


Security cameras

Place security cameras strategically to prevent theft and improve the overall security of your restaurant.


Restaurant designers


Consult professional restaurant designers as they have more experience in the field and, in the end, it’s not about your personal taste, it’s about creating something that your customers will like.







Make up your mind about what kind of feel and style you are planning to achieve for your restaurant before making the purchase as furniture can make or break the look and feel of your restaurant.


To make the theme of your restaurant complete every item should be chosen carefully. If you are planning for a minimalist look, go with all white/black. For a natural look, go with ash timber or chocolate colored furniture. For a retro look, pair red and black


Also, take into account the environment in which they will be placed. Outdoor restaurants should invest in furniture that will withstand harsh weather conditions. While indoor restaurants have the freedom to select any type of furniture they want.





Place multiple hand wash sinks in different areas of the kitchen like prep areas, warewash room, etc., to make it easily accessible to employees.

Also, provide at least one mop sink to take care of mop water.

To prevent cross-contamination, have a separate entrance for your staffs to deliver the dirty dishes without having to walk through the prep area.


Equipment should be positioned strategically to improve the execution of the menu efficiently. Also, special care should be taken to prevent contamination of foods items due to improper storage and handling.


Select windows with energy conservation and lighting concerns in mind. As single pane windows are the least energy efficient, select windows with three panes of glass (if possible).
Also, install shades, blinds, etc, to improve energy usage.


Waiting area
If you often find your customers waiting to be seated due to the rush it might be a great idea to invest in a waiting area.


Energy efficiency


Investing in energy-efficient appliances and equipment will save money in the long run. While they might cost more at the start, they will help you save money in the long run.


Storage area


The storage areas should be easily accessible from both the docking stations and the production areas. If you are finding it hard to place them conveniently between these two areas, place them close to production to save labor time.




An attractive, clean restaurant that carries through the design scheme of the restaurant shouts out about the caring attitude of management.


A dirty washroom may lead customers to believe that the kitchen is dirty, too. Also, consider installing wall-mounted ashtrays to keep the floor clean and prevent disposal of cigarettes in the restroom.


Did we miss something? Let us know in the comment section below.

9 Restaurant Management System Features Every Growing Restaurant Needs


Restaurant management is not an easy task and when it comes down to keeping track of and managing day-to-day tasks such as inventory management, stock management, consistency management etc depending on a restaurant management system is something worth considering even for the most experienced restaurant operator.

To minimize the headaches associated with managing a restaurant and to stay ahead of your competitors, consider investing in a restaurant management system with the following features.

Expodine Barbeque factory Calicut

Stock/Inventory Management

Imagine having to go to the library to refer about something you would like to know, be it about how to manage a restaurant or anything else. How would that make you feel? You can’t even imagine going back to a time like that, right?

Not only does the lack of an automated Stock/Inventory report slows you down, it also hinders your efficiency to perform informed decisions based on facts.

The operations that you can perform using these reports are priceless, based on the past report you can make several changes like removing the menu items that aren’t selling. This will not only make you life a lot more easy but will also improve the profit of your restaurant.


Table Management

Instead of having to walk back and forth to monitor the status of the tables, that is, if they are occupied, vacant or reserved is a tiresome task.

Automating these tasks will not only take a lot of weight off your shoulders but will also increase the average table turn-around time. Increased table turn time not only ensures an increase in profit but also leaves a smile on the face of your customers as they get seated and attended to fast.


Menu Management

Based on your past sales reports some changes might have to be made to the menu to prevent any type of loss that might occur due to the items that aren’t selling.

The lack of a digital/eMenu will require you to print different menu cards as per the changing needs of your customers.

However, investing in a digital restaurant menu makes the user experience rewarding and gives you the freedom to not only modify the menu items but also provides many other features including suggesting combinations, getting feedback from your customers etc.


Cash flow Management

As a customer, you would never like to be presented the bill earlier than expected and would like to keep the tipping amount confidential when dining in a group.

Cash flow management puts an end to all this by giving customers the freedom to pay the bill amount whenever they feel like using debit/credit card or cash, and the amount that you tip will be visible to only the person performing the transaction. Unless of course someone peeks into your screen :P.


Loyalty Program

When you are visiting a restaurant often, a little bit of recognition makes you happy and feel valued.

Loyalty program makes your repeat customers feel special by presenting them with rewards and special offers, specially tailored for them.


Order Status

Order status lets your customer know about the present status of the order, whether it is under preparation, ready, or out to be served.


Offline mode

A restaurant management system that can function without having to be connected to the internet all the time avoids downtime if there is any kind of internet issue.


Easy integration

Easy integration reduces the data entry requirements as the old database can be integrated seamlessly with any POS system out there.



The main advantage of having a cloud-based restaurant management system is that the detailed business reports of your restaurant can be accessed from anywhere, anytime, round the clock. Eliminating the need for you to be physically present at the location of your restaurant.


Investing in the right restaurant management system will not only make the process of managing your restaurant easy, it will also save your restaurant from failing. That being said, it’s really up to you whether you wish to invest in a restaurant management system.


Still not sure?

Do one thing, simply take a coin and toss it.

I’m not asking you to toss the coin so that you can take a decision based on the  coins outcome but because in that brief moment when the coin is in the air, you’ll suddenly know what you are hoping for.

If there’s anything else that you would like to add.  Please do post it in the comment section down below.

Expodine introduces Kerala’s first digital/eMenu for restaurants

Digital/eMenu for restaurants-Expodine


Digital/eMenu is the latest addition from Expodine, a leading global provider of tablet-based restaurant management software that promises to transform the way restaurants operate. It’s more than a digital restaurant menu. It’s a complete menu management solution designed to save time and increase your restaurant’s revenue with features including

  • Order Management
  • Menu Management
  • Feedback Screen
  • Loyalty System
  • Category Filter
  • Item Modifiers
  • Bill Generation

Expodine is the pioneer in Kerala to provide digital restaurant menu with all the features restaurant owners have been crying out for, and among the first to implement it, is the Calicut branch of Hug a Mug. It’s an extraordinary, yet intuitive app that outperforms your expectations. So, how does it work?

Emenu takes the form of a clever android application, much like the ones that we have all become accustomed to. From your android tablet now you’re able to perform all the functions of order/menu management that a waiter had to perform earlier. It takes care of menu management, placing and tracking orders, staff communication, and feedback management. It optimises customers experience, speeds up performance, empowers staffs and restaurant managers like never before.

Many restaurateurs remain sceptical of restaurant management systems, menu management systems or POS systems, which have been limited and cumbersome in the past. But, these concerns are fully laid to rest with Expodine. Mr Rijas Backer, M.D, Expodine, explained “Almost every restaurant was looking for a way to make the cumbersome task of menu management easier by digitizing the menu. Emenu is Expodine’s response to the demand for a digital restaurant menu. Once you have it, you simply don’t need anything else”.

Now, you may ask, what about implementation? A key aim for Expodine is seamless integration, requiring minimum hardware, training or installation. You can switch over to Expodine within a day. Getting started is incredibly easy; all you need is an android tablet, the app, a cash drawer, a WiFi router and a printer if you would like receipts. Setting up the app is a simple, fully customizable process with a smart intuitive back-end that allows restaurant owners to edit menu, alter pricing and apply specials, discounts and much more. For those who get stuck, Expodine also offers screen wise tutorial, as well as full-time customer support.

So, what’s the catch here? Well, there doesn’t really seem to be one. The app is intuitive, it’s affordable and incredibly smart. Overall, Expodine is set to make big waves in the restaurant industry, a no brainer for progressive thinking restaurant owners who want to maximise efficiency and take their business by the horns.